How to Start Increasing the Visibility of Your Messages
How do you ensure your intended audience gets the messages you want them to see and that matter to them? It’s not an easy question to answer, but it’s one that’s really important.
Having a disconnect between messaging can cause a ripple effect of small impacts throughout your list. While a customer missing a message or two may not seem like a big deal, it adds up and could impact your overall customer experience.
So what can you do instead? How can you make sure your customers are getting the message just as you intended?
We have an idea: Smart Banners. Here’s how to start using them to improve your message visibility.
Understanding Smart Banners
A Smart Banner is a personalized image that you can add to the top of every email you send. It pulls in data and updates with real-time content. Use them to alert customers about shipping information, abandoned carts, account information, and more.
What makes a Smart Banner so special is just how much you can do with it. Gone are the days of crossing your fingers and hoping that carefully crafted message gets read by a fraction of your list.
Now, with Smart Banners, you can send personalized updated content to everyone on your list. And, if you want to make it even easier, Zembula can help with that too.
You set the personalized experiences you want your customers to get. Our Campaign Decision Engine does the heavy lifting for you. It uses AI to automatically analyze your readers’ data and responses, pulling the best experience for that customer and delivering it for you. That means you don’t have to spend weeks segmenting and running multiple A/B tests.
And, since you can add all sorts of features to Smart Banners such as animation, image personalization, and calls to action, they are an amazing way to maximize your message visibility.
Smart Banners in action
All of that sounds good, right? So here are a few of the ways you can start utilizing Smart Banners to make sure your messages get seen.
Want to make sure your customers know when you’ve got a sale going on? A Smart Banner is a perfect way to alert them. Sure, you can send out separate emails, but you’re going to increase your odds of more potential customers seeing them when you attach that notice to the top of every email.
Loyalty members are so often forgotten when it comes to email campaigns. But these customers, some of your most loyal, are primed to keep buying from you over the long term; all you have to do is stay in touch. Smart Banners showing monthly loyalty updates, with a call to action to use their points, can be a great way to reengage them.
A very easy win for a lot of brands is to give customers more shipping information. When your customer support departments are drowning in where is my order (WISMO) calls, it means you may have a message visibility problem. Smart Banners help remove this issue. When your customers open their email, they’ll see updated tracking information.
Customers care about personalized content. It plays a massive role in their overall customer experience. So doing anything you can to incorporate this into your messaging can pay off down the road. A Smart Banner that reminds customers to reorder past purchases is a great way to drive action through personalization.
Another must-have message for eCommerce brands and retailers are abandoned cart notifications. You probably already have a campaign running, but how many people open the email and complete the purchase? If your conversion rates are low, an abandoned cart Smart Banner can help keep their shopping cart top of mind and trigger more conversions.
Are you starting to see some of the potentials of Smart Banners? Use these to improve your message visibility, increase clicks, and reengage your customers.
If you want to learn more about Smart Banners, get in touch. We’d love to chat with you and learn more about your business.