How to Increase Revenue During Black Friday and Cyber Monday with Email Personalization

What if I told you that you could employ a secret weapon guaranteed to take your Black Friday and Cyber Monday sales revenues to new heights?

No, I’m not talking about sabotaging a competitor or anything at all shady.

It’s all above board. And, believe it or not, it’s actually incredibly simple.

The single biggest thing you can do to drive revenue this holiday shopping season, beginning with Black Friday and Cyber Monday, is to send deeply personalized email that actually engages with your customers.

If you can do that — and you most certainly can — you’re going to see revenue increases that will make you swear by your new, secret weapon.

If You’re Not Personalizing, They’re Not Clicking

First things first. No more generic, bland, one-size-fits-all emails. Forget it. They’re garbage. And, if you haven’t already noticed, they aren’t working. And if you think they are working, you have no idea how much better your returns could be.

So, for this Black Friday and Cyber Monday, don’t send the same blanket discounts to your entire email list. Think more creatively.

What about an email addressing a customer by name, showing them an item they are specifically interested in, and then offering them a personalized discount?

Sounds powerful, right?

It is!

If you can make your customer feel like their email is speaking directly to them and only them, you’ve all but got the fish in the boat, my friend.

Put yourself in the shopper’s shoes. How likely would you be to buy if you were addressed by name and shown an item you’ve been considering that’s now discounted?

By the way, did you know that personalized emails are opened 82% more than generic emails?

So, how exactly are you supposed to create these seemingly magical super-personalized emails?

Zembula Makes Creating Click-Worthy Content Simple

If you don’t yet realize it, your secret weapon — the key to creating deeply personalized email content — is the data you likely already have. Zembula allows you to harness that data to much greater effect.

Think of the customer information you already have. Things like name, location, browsing history, purchase history, abandoned cart information, loyalty status, and on and on.

Zembula gives you a simple way to take that information and turn it into what feels like magic.

With Zembula, you attach your data sources and add a snippet of code to your email template. After that, Zembula’s Dynamic Decision Engine uses an AI tool to determine the best Smart Banner™ for that specific customer – and all within a fraction of a second. Smart Banners™ let you hyper-personalize your emails with 1:1 animations made from your own data.

All of the sudden, you can send an email to a customer telling her that the new wallet she’d been eyeing is discounted for Black Friday. And that as a thank you for her three purchases last month, she can get an additional 15 percent off the wallet this week. You can remind her that she’s only 500 points away from unlocking additional incentives.

The point is deep personalization. How you do it is up to you. But you can — and you must — do it!

This Black Friday and Cyber Monday can be your biggest yet. And Zembula can help you make it happen.

Connect with one of our experts to get started.