How To Improve Email ROI With Personalization

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The key to driving big email traffic and, in turn, realizing a serious return on investment is to deeply personalize your email messaging. You’ve got to treat each person as an individual.

The fight for consumer attention nowadays is fierce. And there is no more crowded space than in an email inbox.

Stand out or be left out. That’s the bottom line for email marketers.

The good news is that if you do it right — if you successfully personalize your email outreach — you’ll be positioned to make huge gains on your return on investment.

Do you realize that 52% of consumers say they’ll go somewhere else to find what they’re looking for if an email is not personalized?

And yet, studies show that only 20% of retail companies are personalizing their emails.

Think about that. Most consumers demand personalization. And yet most retailers aren’t giving it to them.

What does that mean for you? A huge opportunity! You can improve email ROI with personalization. And Zembula makes it simple.

Deep Email Personalization That Delivers Results

With Zembula, you can address each of your customers by name in your emails and also include individualized information for each of them. Things like loyalty points, product recommendations, star ratings, the nearest store to their location, purchase history, and tracking information. That’s the key to better email performance and a higher ROI.

You harvest the data, and then Zembula allows you to automate the process of plugging that data into specific situations. Zembula’s Campaign Decision Engine lets you organize and optimize your personalized content. Set up rules to prioritize your content display, and it does the rest.

Grab your customer’s attention with things like dynamic headers, body content and footers that update live as they open the email. They’re called Smart Banners™ and Smart Blocks™ and are proprietary to Zembula. They display any combination of personalized information and animations to increase your email engagement. Each viewer gets an entirely different experience.

You can layer endless data sources into the same image. And it’s priced for scale as a utility so that you can use it in all your emails.

Personalized Email: The Gift That Keeps on Giving

Personalized emails help you build a relationship based on trust with your customers. In turn, this can establish loyalty. If you show your customers you understand their situation and you have solutions to make their lives easier, you’ll see results.

Provide deals unique to their needs, wants, and even location. Furnish quick and easy-to-read graphic information about their account. Produce real-time updates to help them keep track of online purchases. These are just a few of the many email personalization tactics you can use to increase your email ROI.

Best of all, success begets success. The more you personalize, the more loyal your customer becomes. And it just keeps growing.

Email Personalization Made Easy With Zembula

Zembula makes it simple to add personalization to all of your emails. Our Smart Banners™ and Smart Blocks™ let you add personalized content using just a snippet of data code. With a banner, for example, you can simply add an abandoned cart notification to the top of every email you send

Better still, you can add personalized product recommendations or discounts to that same banner.

It’s all possible with Zembula, and it’s all simple. You could start seeing a serious uptick in your email return on investment in no time. None of this is nearly as difficult or intimidating as you may have thought.

Learn more about how Zembula can help you take your business to the next level.

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