How to Get More Subscribers in Just 5 Minutes
If you’re building an email list from scratch then you know it can seem complicated and it’s very easy to get overwhelmed. Despite the long term pay-off you know your business will receive, just starting the process can be the hardest part.
Yet, if you’re serious about growing your business, getting your email lists in order should be a top priority. At the end of the day, your email list is one of the only digital assets that you have 100% control over. Sure, social media and search engine optimization are important, but constantly changing algorithms make it hard to consistently implement large marketing initiatives. Your email list is kept close to hip, and therefore isn’t as fickle as some other marketing avenues.
So you know you need to get started building an email list today, now what?
Step 1: Enroll with an email marketing service
In order to craft the most compelling email marketing list you can, you’ll need to enroll with an email service provider or ESP. The ESP is in charge of providing you with all the tools, templates and other services you may need to test your campaigns, enroll new subscribers and manage the day to day requirements of your email lists.
Each service will function with its own pricing model, so be sure to choose the ESP that best fits your marketing budget and long term goals. Some service providers charge a flat monthly fee, while others will charge based on the quantity of emails sent.
Step 2: Create compelling content or roll out a special offer
In order to convince your audience to hand over their email addresses and other personal information, you’re going to have to leverage something enticing. Whether you choose to create an Ebook, offer a product discount, or give access to a case study, you need a piece of digital content to serve as your value proposition to the customer. Whatever you choose to offer, ensure it’s entertaining or fiscally exciting to your audience.
Step 3: Create your opt-in form
No matter what ESP you choose, you’ll find tools to create an opt-in form. If you want to go a step above and beyond, there are many plugins and other marketing tools like Zembula’s interactive content platform than can help you craft more detailed opt-in campaigns as well.
At this stage, you don’t want to press your reader for too much information. The less you ask for, the more likely the customer is to share with you. You’ll obviously need to ask for an email address, and it’s a good idea to ask for a first name too so you can personalize your emails and subject lines.
Step 4: Implement the opt-in form on your site
Getting your form onto your site is typically as simple as copying and pasting a snippet of code provided by your ESP or a third party application like Zembula. Basic ESPs allow you to put the opt-in in your sidebar or at the bottom or top of your webpages. Third party marketing tools allow you to use interactive content like slide-ins, pop-ups and exit-intent triggered campaigns. These added steps of interactivity can help boost your conversion rate!
Each placement will perform differently depending on your site, niche and audience, so be sure to test out various locations as you go along.
Finally you’ll need to ensure you’re offering your new subscribers access to the promised piece of digital content or discount offering your created before.
Step 5: Sit Back and Relax!
Now that you’ve created your email opt-in form, you’re ready to begin building your email list. You’ll also want to plan for other marketing campaigns that drive traffic to your website and your opt-in form, like guest blogging opportunities and more.
While building an email list requires time and work, the pay off your business gets makes email marketing one of the best investments you can make online. Creating a relationship with potential customers and gaining access to their in box allows you to build and nurture your customer relationships throughout their lifecycle. When the time comes to buy, your brand will be top of mind.