How Smart Banners™ Can Showcase User-Generated Content
Connecting with customers is one of the most important things a brand can do. However, you probably know from experience that it’s easier said than done.
But, when you can capture your customer’s attention and trust, you’ve tapped into something really special. That can help you better understand them, learn their likes and interests, and hopefully convert them into long-term repeat buyers.
A big part of building trust with customers is through user-generated content (UGC). Here’s why it matters.
Why user-generated content matters
What is user-generated content? It’s original content created by customers about your product or brand and shared on other platforms — ranging from social media to email.
What makes user-generated content so special is it doesn’t come from your brand or any affiliates, so it’s a truly honest representation of the customer’s thoughts. In a world where that is increasingly muddled, especially when it comes to selling, that has outsized importance to other consumers.
Research shows that 80% of consumers say user-generated content impacts their buying decisions. And it’s incredibly important to younger generations of shoppers. The same study found that 64% of Gen Z and 60% of Millennials have left an eCommerce store because the site didn’t feature any customer product photos or reviews.
Ask for more ratings and reviews
By now, you’re probably starting to see the importance of user-generated content and the impact it can have on your brand, especially for eCommerce and retailers.
So, how can you start adding more to your storefront, emails, and other marketing materials? By asking for it. Don’t be a passive player in this. The easiest way to ask for more UGC is through a post-purchase triggered email campaign.
After a customer buys, send them an email asking them to rate or review your product. It can be as simple as putting up a starred review or a sentence about their thoughts. Once you have that information, you can use it to attract other customers.
Use Smart Banners™ to highlight UGC
One of the best ways to communicate what other customers think of a product in a personalized way is by using Smart Banners™. Customers want to get personalized email messages, and that’s hard to do at scale. But Smart Banners™ allow you to turn every email you send into something personalized for that customer.
Emails that highlight positive customer ratings and reviews are always a good thing. But, how often are they really seen? And, if you only send one rating and review email in your campaigns, your potential customer may ignore it and miss out.
That’s where Smart Banners™ stand out. They allow you to take the information you’d send in an email and showcase it in a banner instead. As you can see, there’s plenty of space to add in a photo of the product, a star rating, or a short product review.
And, Smart Banners™ let you add more personalization to your emails, something customers crave. Customers can see banners related to products they’ve already browsed, shown interest in, or added to their cart. Or, you can use Smart Banners™ to highlight related products you think your customer may love.
It’s all about the data
Getting started with Smart Banners™ is easy. All you need to do is hook up your data sources, such as your customer shopping and browse history and CRM, to the Zembula platform, add a snippet of code to the email template, and you’re good to go.
Inside the platform, just choose from the available pool of Smart Banners™ and Smart Blocks™ and drag and drop them to the design you like. When you’re ready to send your emails, Zembula’s Campaign Decision Engine takes care of the rest.
Want to see it in action? Learn how Thrive Causemetics used Smart Banners™ to send more personalized emails and saw a 10-17% revenue boost.