How Retailers Can Personalize Emails and Stand Out

Nowadays, successful retail sales are all about building a connection with the customer.

Competition is pretty well-defined when it comes to things like pricing, shipping, and returns. But personalization — especially when it comes to email outreach — is like the final frontier. Which means there’s a huge opportunity to stand out.

If you can successfully make your customers feel like you’re treating them as the only customer that matters, you have an excellent chance of winning their repeat business.

Email provides the perfect medium for meaningful personalization. Almost every consumer gets a ton of emails from retailers. But so often, the messages are unengaging. They usually are offering the same thing to everybody.

To be different, your emails should be customized to each individual.

Sounds very difficult, right?

Actually, Zembula makes it very, very easy.

Smart Banners™ Let You Set It and Forget It

With Zembula, you attach your data sources to your email template and add a small snippet of code. From there, Zembula’s Campaign Decision Engine uses an AI tool to determine the best Smart Banner™ for that individual customer.

It all happens within a fraction of a second. Smart Banners™ allow you to hyper-personalize your emails with 1:1 animations made from your own data.

Think about that. With hardly any effort on your part, you can make it so that each customer opens an email from you and immediately sees a banner that’s addressing them by name and showing them the things they’ve expressed interest in or that your data suggests they may like.

It all comes down to better harnessing the customer data you’re probably already collecting. Rather than sending the same things to everybody on your list, you can deeply personalize your content so that each customized message resonates with each individual target.

Think of how much more powerful your emails will be when everyone on your list is seeing items they are actually interested in buying. What will happen is that your customers will begin to look forward to your emails because they will know that they will contain information that is actually relevant to them.

Meanwhile, your competition is likely sending the same things to all the same people and getting the exact same results as always.

Talk about an opportunity for you to set yourself apart!

Stand Out With Email Animation

You can bring your emails to life. Zembula is the first platform that lets you animate your data. Zembula’s content builder lets you drag and drop your way to personalized animations. The animations are lightweight gifs that load easily and work with almost all email platforms.

When it comes to combining animation with personalization, your imagination is your only limitation. Among the possibilities for you to explore:

• Show movement. Rather than the same tracking information email that everybody sends out, you can do something much more attention-grabbing like having a truck driving from your warehouse across a map to your customer’s city, for example.

• Loyalty status. Tell a story with loyalty points or membership tiers. Use animated graphs that draw attention and drive action.

• Abandoned cart notifications. Remind your customers that they left something behind by including an animated abandoned cart notification in your emails.
• Unique product announcements. Rather than just announce a product or sale with a boring headline, bring it to life with an animated image that slides open or flips to reveal the big news.

• Highlight your customer’s name. It’s one thing to call your customer by name. It’s an entirely different thing to bring that name to life by making it pulse or flash.

Simple Solutions

Zembula makes it simple to add personalization to all of your emails. Our Smart Banners™ let you add personalized content with just a snippet of data code. That means personalized product recommendations or discounts, abandoned cart notifications, exciting and engaging announcements, and on and on, all by using the data you already have.

None of this is nearly as difficult or intimidating as you may have thought.

Learn how you can take your business to the next level by standing out with personalized emails. Contact us to learn more.