How Personalization Can Revive Customer Interest in Your Brand
The inbox is a busy place with endless competition today. Sending emails isn’t enough; you need to do more to stand out.
Otherwise, you run the risk of not engaging with your customers. And when that happens, it’s very hard to get the attention back.
Here’s why you can’t avoid email personalization any longer.
Why brands should worry about bored customers
Let’s start with this exercise: what happens when you start feeling bored and uninspired by a brand you follow?
You probably stop opening their emails, which means you aren’t buying. In fact, over the last few years, email open rates have been falling.
And that’s a big problem.
Boredom can lead to dissatisfaction with a brand and its products or services. Bored customers may be less likely to engage with a brand and may even switch to competitors. Today, if a consumer feels a brand is not meeting their needs or providing them with a satisfactory experience, they’ll move on quickly.
Then there are other secondary concerns. For example, boredom may lead to negative word-of-mouth, damaging a brand’s reputation and slowly decreasing its customer base.
It’s why keeping customers engaged and interested is critical to maintaining their loyalty and support.
What are some signs that your emails aren’t engaging your customers?
While it’s impossible to ask everyone on your reading list what they think about your email marketing strategies (and expect responses), there are some signs to watch.
These can indicate your audience isn’t engaging with your emails as frequently or with as much interest. Spotting these patterns can help you change the tide before it becomes a big problem.
- Decrease in email open rates
- Decrease in click-through rates
- Increase in unsubscribes
- General lack of engagement with the email content
Also, check in with your customer support team. Because they communicate with customers more frequently, they often spot potential issues.
Why relevancy matters
Relevancy is essential for email marketing success because it helps ensure the emails you send are targeted and specific to the needs and interests of each recipient.
Relevant emails are more likely to be opened, read, and clicked because they provide value. That translates into more effective campaigns and better results, such as higher conversion rates and increased engagement.
You have many options to choose from with Smart Banners™ and Smart Blocks™. So you don’t run the risk of running out of new and exciting ways to communicate with your readers. Every email you send is automatically relevant. That’s a massive advantage over the competition.
How personalization can make a difference
The good news is you have the tools to fight this problem. Smart Banners™ and Smart Blocks™ make it easy to add a variety of personalized, relevant content blocks to your marketing strategy. With Smart Banners™ and Smart Blocks™, every email is personalized to individual customers at scale, and thanks to Zembula’s AI-powered Campaign Decision Engine, it updates automatically.
That means with a few snippets of code; you can create relevant and engaging email content for your readers. And we’re talking hyper-personalization, the stuff that goes beyond a name.
Using Smart Banners™ and Smart Blocks™, you can drive action and engagement by featuring personalized messaging around:
Keep your customers invested in their loyalty points — highlight their status, when they can earn more points or special deals for VIP members.
Use abandoned browse banners to get customers engaged again. And sweeten the pot with coupons or limited offers.
A Smart Block™ is the perfect place to personalize secondary actions in your emails. For example, use them to feature product reviews or recommended products.
Go the extra mile to give your readers a personalized experience. It builds trust and strengthens customer relationships, increasing customer loyalty and sales. Combining Smart Banners™ and Smart Blocks™ helps you create a perfectly customized email your reader will love.
Never send another boring email
Marketers have a lot to worry about. Bored and dissatisfied customers shouldn’t be on the list — especially when you have the tools to go all-in on personalization.
Here’s where Smart Banners™ and Smart Blocks™ make all the difference. Injecting more personalized messaging into your emails at scale can help improve reader engagement and keep them interested in your brand.
If you want to learn how Smart Banners™ and Smart Blocks™ can transform your emails, get in touch.