How Image Personalization Can Help Your Brand Stand Out
Remember back in the day when the hot trend was to add more images to emails? The reason for that was it worked. Adding images to your emails helps engage readers and improves click-through rates.
Now, it’s rare to open up an email and not see at least one image in it, especially from eCommerce and retail brands.
So you know you’ve got a good thing with images, now why not see if you can take it even further?
In the past, personalizing images at scale was just too hard. There were too many readers and variables to make it work. That probably left some money on the table.
Here’s the good news. With Zembula, you can use our drag and drop Smart Blocks to create email templates with personalized images. And even better, the images update in real-time.
Curious? We thought you might be, so here are a few ways to use image personalization to help your brand stand out from the competition and boost your conversion rates.
Win the battle of attention
Trying to reach consumers today is hard. You’re in a constant battle for attention. Between tv and podcasts, social media, content and apps, you have mere seconds to get someone to stick around.
So, you need to do something in your emails to get eyeballs. Image personalization helps you do that. You already know most customers want personalized content from brands. When they see it, they are more likely to buy.
Take it a step further and personalize your email images too. With Zembula’s Smart Blocks and Smart Banners, you can create an email template that’s chock full of personalization.
That’s going to catch your customer’s eye right from the start. Here are a few more ways to use email personalization to make a difference for your customers.
Share updated information, in real-time, and drive action
One of the most effective ways to grab your customer’s attention is to give them the information they want without asking them to click a million places or log into a new site unless they need to.
Check out the email above. It’s giving a double dosage of personalized information. First, the Smart Banner alerts the customer of something positive; they qualify for a credit limit increase.
Now that you have their attention with the banner, the Smart Block also shares some image personalization. In addition, it alerts the reader to a cash reward, another win for your customer. Both of these also update in real time, every time your customer opens their email, they’ll get the most up-to-date information.
An email like this also helps drive your customer to take action. They have two places to click and get more information. When it’s all about engaging your customers and driving them to action, image personalization can make a huge difference.
Improve customer experience
Every brand wants to stand out in a good way. Today, customer experience matters more than ever. So, taking steps to ensure your customer has positive feelings about your brand every step of the way through the funnel is critical.
That impacts everything from if they end up buying to how they experience customer service. Obviously, how your customers interact with your brand will have a knock-on effect for your customer service team too.
With personalized content, you can improve your customer experience scores and take some of the load off your customer service team. That’s going to let them have more time to focus on higher-level issues and speed up outstanding issues.
That’s a big win-win for your brand.
Start embracing deeper personalization
Today, you need to find every possible advantage to stand out. Personalization is one way to help you get there and compete with the bigger brands.
Using Zembula’s drag and drop email templates makes creating personalized images easy. All you need to do is add a snippet of code, and we’ll take care of the hard work. Our system is built on machine learning and AI optimization, so your customers will always get the content that matters most to them, no A/B testing or segmenting needed.
Interested in learning more? Get in touch with the team today. We’d be happy to learn more about your business and how we can help make your emails stand out.