How Do I Add More Personalization to My Emails? 5 Strategies to Update Your Approach
It may seem daunting or like it’s going to take an overhaul of your whole marketing strategy, but really there are so many easy ways to connect with your customers by email. And the payoff — customer trust and brand loyalty — is more than worth it.
If you’re ready to go beyond straightforward, simple, old-fashioned email marketing and move to a personalized approach, we’ve got you covered.
Here are five proven ways to add more personalization to your emails.
Use personalized animations to draw attention and drive action on practically anything from loyalty points to financial data. Visuals can make it so much easier for people to understand personal data.
Take a home mortgage lending service, for example. A quick visual snippet of how much of a homeowner’s mortgage has been paid versus what remains can provide that spark in either direction. It’s a feel-good moment about how much of the debt has been paid or a reality check for the borrower about where they are with their finances. Either way, this personalized, animated information can help customers more quickly grasp their information and jump on any opportunities.
Reach Special Populations
Emails full of images don’t do the visually impaired much good. Why should nearly 1.4 billion people be left out? You can reach them by personalizing your emails with alt text or ARIA tags. To do so, you’re going to need a provider that can help you figure out which emails need this type of personalization. Zembula offers the AI needed to pinpoint customers’ needs and the tools to help you provide solutions.
Location! Location! Location!
Where are your customers located? You can use that location data to design emails with a personal touch.
Unexpected snowstorm? Send out a “Here’s a great deal on shovels” flash email.
Use a customer’s location to create notices relative to their situation. Weather is just one example. It’s all about identifying what your customers are experiencing and then looking for ways to plug-in solutions they can access quickly.
Provide a Unique Shopping Experience
Want to get really personal? The ability to use your data to reach your customers with 1:1 content in emails is a game-changer. This flexibility allows each customer to receive personalized details based on their shopping habits.
Address the customer by name, and then highlight or recommend products you know are attractive to them using personalized animation. You’ve just created a feel-good connection that enhances brand loyalty.
Package tracking can cement a smooth customer experience. Rather than make your customers do the work themselves to track their shipments, send them a personalized email with that information. Even better, use a Smart Banner™. It will show customers the location of their package immediately upon opening. Customers remember this type of added service, and they’re likely to return for peace of mind and ease of use.
Establish a Connection to Realize More Transactions
Personalized emails help you build a relationship of trust with your customers. In turn, this can establish or reestablish loyalty. If you show your customers that you understand something about their situation and that you have solutions to make their lives easier, you’ll see results.
Provide deals unique to their needs, wants, and even location. Furnish quick and easy-to-read graphic information about their account. Produce real-time updates to help them keep track of online purchases. These are just a few of the many email personalization tactics you can use to grow your business.
And while it might seem like an overwhelming task, creating personalized emails that deliver results is not all that difficult if you have the right tools. Check out how Zembula makes it easy to up your email personalization game.