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How do Abandoned Cart Emails Work?

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Let’s start with some statistics about abandoned cart emails:

So what can this data tell us?

First, there’s a significant opportunity to do more with your abandoned cart emails. Sending a basic abandoned cart email will get you more conversions and revenue. 

But what if you go deeper and add more personalization and relevant messaging to your abandoned cart notifications?

You’ll start seeing some amazing results. But first, let’s look at the basics of abandoned cart emails.

Abandoned cart emails: The fundamentals

Broken down to its simplest sense, abandoned cart emails are triggered messages sent to customers with items in their shopping cart who haven’t completed the checkout process within a specific time frame. 

These messages remind customers of the items they’ve left in their cart and encourage them to complete the purchase. When done well, brands can convert potential customers into buyers, boosting revenue. 

Historically, an abandoned cart message is an email that invites the reader to return to their cart with a call to action. More sophisticated emails can include basic personalization, such as a list of the items or photos of the products. 

Now, let’s see how to do more with your abandoned cart messaging and leave the generic emails behind. Zembula makes it easy.

Level up your abandoned cart emails

But first, you’ll want to pay attention to some of these stats, too:

  • 91% of consumers say they’re more willing to do business with a company that provides directly relevant offers.
  • 72% of consumers say they only respond to messages aimed directly at them.

Personalization matters. Data doesn’t lie. So you need to find ways to optimize data-driven marketing opportunities. 

Smart Banners™ let you add multiple levels of personalization to your abandoned cart emails. They also help you add cart abandonment notifications to various emails, including promotions, newsletters, and shipping updates.

And the sooner you start adding hyper-relevant personalization to your abandoned cart emails, the better. Here are just a few examples.

Rotating product images

Zembula allows you to add multiple rotating product images to Smart Banners™. 

These include personalized products and customer names. And what can help make the message stand out is adding financing options, like payment plans or the ability to convert loyalty points.

Here’s one in action.

Notice that as the abandoned item images change, the product’s name does as well.

Another way to use a rotating product image is to show one item from multiple angles.

In this example, the jacket rotates. So the customer is reminded of the product they’ve left behind and can see multiple images that highlight it. That can help them remember what they loved about it in the first place.

Ratings and reviews

Never underestimate the power of user-generated ratings and reviews. These are amazing tools to help undecided customers to buy. So, what better place to feature positive product ratings and reviews than in abandoned cart notifications?

This Smart Banner™ features name and image personalization and highlights five-star reviews from customers. But it takes it to another level by featuring rotating customer comments.

It’s hard not to want to click to buy when you see how many people like you love this jumpsuit. And having space to add in a discount or coupon code helps sweeten the offer even more. 

Do more with Zembula

Do you want to reach more customers and see a boost in conversions and revenue? Then, look no further than Zembula. 

With our platform, you can use personalized, animated Smart Banners™ to add abandoned cart messaging to every email you send. Let your customers know more than just they have items left behind; give them rotating product images, ratings and reviews, and options to use their loyalty points to pay. 

Make it easy for your customers to complete their purchases and come back to you again and again because you always send them relevant, personalized emails. 

Ready to get started? Click here to request a demo. One of our email marketing experts will show you how to add more personalization to your abandoned cart emails.

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