How Cross-Channel Personalization Creates an Immersive Brand Experience

By now, you’re no doubt aware of the importance of cross-channel messaging. It’s a great way to reach customers in multiple places without sacrificing customer experience. 

So, are you effectively utilizing it?

If the answer is no, your brand may struggle to connect with customers and miss out on conversion opportunities. 

If your customers are getting a different experience from you in their email, SMS, and on your website, it’s more difficult for them to connect with your brand and feel like they are getting consistent messaging. 

Here’s how to do more with cross-channel personalization. 

Give customers an immersive experience

This is another area where Zembula helps make things easier. With a single pixel, you can ensure that you’re delivering consistent personalized messaging across email, mobile, in-app, and web. So you don’t have to worry about one touchpoint lagging behind another. And it’s all automated. You’ll actually save time with your current processes and workflows. 

We all know it’s annoying to get emails that don’t meet our current needs, so real-time updates with Smart Banners™ and Smart Blocks™ helps eliminate duplicate or old messages. In addition, it streamlines messaging for your customers and improves their experience. 

Rather than just sending an email or a text message, your customers get the same personalized message across channels. 

That allows you to meet them where they are, and they can choose how they want to interact through their preferred channel. The alternative is messy. You’ve probably seen it before — you get an abandoned cart text and check out, only to go to your email and see…an abandoned cart email. 

Improve message variety and visibility

With a real-time tracking pixel, you can spend less time worrying about sending out-of-date messages and more time making your SMS and emails more engaging and interesting. 

Personalized animation helps, especially when driving engagement. Imagine being able to send personalized animated messaging in your emails and your text messages. It’s another way to reach your customers in more places, but more importantly, it helps keep your messages fresh. 

With Smart Banners™ and Smart Blocks™, there are so many different templates to choose from for both primary and secondary calls to action. Feel confident your customer’s eyes won’t glaze over when they open your email because it’s the same message…again.

That’s because, with the Zembula platform, you can choose message hierarchy.

So, if your customer completes an abandoned cart purchase via text, the corresponding abandoned cart Smart Banner™ in their email gets taken out of the ranking because the customer completed the action. Then the following message is displayed in their email.

That may be an update to their loyalty points. A notice about an upcoming local sale event or a recommended product. Having access to that data in real-time makes a huge difference and updates your customer’s messaging automatically. You don’t need to stop, pause, or test campaigns to see what you should deliver. It’s already done for you.

Embrace performative personalization

Making personalization a cornerstone of your marketing strategy has another benefit, too; it can help improve clicks and conversions. But the key is to focus on personalization not just for the sake of it but as a way to drive action. 

That’s where your customer data can combine seamlessly with Smart Banners™ and Smart Blocks™ and SMS to stack multiple forms of personalization into every message. Personalization needs to go beyond just a name today. You also need to bring personalized ratings and reviews, images, animation, recommendations, and offers and use them together to drive engagement. 

That’s what brands like Thrive Causemetics, City Mattress, and Bully Bunches have been able to do to improve revenue and customer experience — without adding more work to marketers’ plates.

Do more with Zembula

If you want to take a deep dive into performative personalization and see how it can improve your ROI, we’d love to chat. 

Get in touch and request a demo. One of our email experts will show you how Zembula can make a difference for your revenue and customers.