How Animation in Email Can Take Personalization to New Heights
Do you really want to bring your emails to life? You can go beyond gifs and video and add personalized animations to your email campaigns.
Yup, you read that correctly. The Zembula platform makes it easy to add animations to your emails. Using our drag and drop modular templates, make the animation you want, connect your data to it for personalization, and you’re ready to go. If you need to, it’s easy to modify and update the template with a few clicks.
When you send out your email, your customer is greeted with a personalized animated email. And even better? The data in the email updates at the moment of open, so your customer will always get the most relevant, up-to-date information.
If you want to see animation in email in action, we’ve got a few examples you can take a look at and see how it can work for your business.
We all love getting addressed by name. That’s why you’ve probably seen an explosion of Hey, [your name] emails in your inbox the last few years. Any level of personalization, even something as simple as adding a name to an email, can help lift open, click-through, and conversion rates. So it makes sense to add that personalization where you can.
While it’s great to see your name in a subject line, take it a step further. Use animation to make your customer’s name stand out. Check out the email above; it’s hard to ignore a flashing Kate.
Seeing your name in big letters at the top of an email is going to get your attention.
One of the most powerful tools a marketer can use is a countdown timer. People are driven by urgency; they have a fear of missing out (FOMO). Admit it; you’ve probably felt the same way when you’ve gotten an email about a special deal or sale running low on time or inventory.
It makes you click.
Do the same in your email. Animated countdown notifications banners sit right at the top of your email. Use them to highlight in-store events, flash sales, product launches, and more. Adding your reader’s name gives it yet another layer of personalization.
Customers love two things in their emails: personalization and special deals. How about giving them both in one email?
You can do that with personalized animation in email. It’s a great way to get your messages to stand out. For an example, check out the example below:
With this email, your customer is getting all sorts of good stuff. First, the email is personalized to their particular interests. That already will get their attention. Then add in something like a special deal, coupon, or savings just for them. That adds just another incentive for your reader to engage with the email and take action.
Your loyalty or VIP reward members are some of the most important customers you have. These people already use your products and services, and they’ve gone the extra step to sign up for your program. So you should go the extra step and give them emails about their points and rewards that really stand out.
You can do that with animated emails.
In the email above, check out how a simple graph can become animated. It’s a great way to draw attention to loyalty points, highlight when a customer is close to a new tier, or even celebrate when they’ve hit some sort of reward level.
Ready to give animated emails a try?
We love to hear it. Animation in emails is a new opportunity to help your band jump out from the competition. That can really help you improve your bottom line.
And, we can help you learn more about the process and how animated emails can work for your campaigns. Get in touch with one of our email experts today and start bringing your emails to life with the Zembula platform.