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Holiday Emails You Should Be Sending

 In Uncategorized

Tis the season…putting the finishing touches on your holiday email campaigns. 

Sending any emails are better than no emails at all. However, you can get a far bigger bang for your buck, not to mention improved conversion rates, by sending the right emails this holiday season. One huge advantage you can use is real-time information. Having moment-of-open emails that update automatically can give your customers all the information they need right from their inbox.

Here are a few areas where you should focus your campaigns to help you get better results.

Preview emails

A great way to get your customers in the holiday spirit is to give them a preview of what’s to come. When you have some new products or good deals planned, let your readers know. Send out a few teaser emails of highlighted recommended products you want your customers to know about to build some excitement. 

Use the data you already have available on your customers to make these emails even more personal. Pull in their purchase and browsing history or abandoned cart information, and you can segment and target your emails based on specific deals. 

Popular product emails

Today, almost every customer looks for reviews online before buying a product, from simple stuff to expensive and high-end goods. When your customers see reviews on products, even as few as a handful of them, they are more likely to buy, that social proof, in the form of reviews, helps build trust. 

Take that a step further by featuring the reviews on the product emails you’re sending out. You can tie your inventory data into these emails too. Let customers know which highly-rated products are flying off the shelves and are the most popular options for other shoppers just like them. 

Product update emails  

Once the shopping season has begun, you can coordinate your inventory with more emails. Use real-time update emails to let your customers know when products are running low. 

Take that a step further by featuring the reviews on the product emails you’re sending out. You can tie your inventory data into these emails too. Let customers know which highly-rated products are flying off the shelves and are the most popular options for other shoppers just like them. 

Product update emails  

Once the shopping season has begun, you can coordinate your inventory with more emails. Use real-time update emails to let your customers know when products are running low. 

This sort of email can help nudge your customers by creating a sense of urgency. With moment-of-open real-time updates, your customers can know exactly when they should pull the trigger on something they’ve had their eye on pre-sale. And, don’t forget to incorporate those reviews.

Shipping tips

One of the biggest reasons why a potential customer who visits your site doesn’t complete the transaction is because of shipping. It could be your shipping costs are high, or the process is complicated, or they can’t figure out when their packages will get delivered. 

You can help your customers out by sending them an email letting them know how shipping works with your company and the last dates they have to buy based on your available shipping options. These sorts of emails also help your customers out; they don’t have to worry that their packages aren’t going to arrive on time.

Shipping updates

Shipping updates are some of the most essential post-purchase emails you can send. Once your customer has bought, they can feel some anxiety wondering where their packages are. That’s especially true as the holiday season nears. Here’s where moment-of-open real-time shipping update emails can help. 

With these emails, your customers will know exactly where their package is every time they open their email since the information updates right away. Plus, these emails have another benefit; they can help reduce where is my order calls. These calls can often put a strain on your customer service team during an already busy time of year.

Loyalty updates

You never want to forget about your most loyal customers throughout the year, but it’s important to focus on them during the holiday season. You can entice them by including loyalty information and updates in the emails you send them.

First, this is a great way to personalize the emails they are getting, which customers love. And second, you can tie loyalty tiers and points into recommended products. For example, let your customers know they are only one purchase away from their next tier. Or that they will have specialty loyalty only hours or access during holiday events.

The holidays aren’t that far off, so get your plan set now for how you’re going to approach your emails this season.