Getting Ahead of Your Holiday Planning with Personalization

If you’re still not personalizing your emails and texts, the time to start is right now! If you want to be up and running with your new, more effective approach in time for the vitally important holiday shopping season, you don’t have any time to waste.

Fortunately, Zembula has you covered. If you get started now, we can still help you spin up a personalization strategy that will pay major dividends this holiday season.

Getting started with Zembula is both fast and easy. Read on to learn more about how a personalization strategy can transform your holiday business.

Why Personalize?

Simply put, today’s consumers expect personalization. Customers want direct engagement. They want to be treated as individuals. They don’t want to waste their time looking at things that don’t matter to them. Talking to people as a group or herd no longer works. It doesn’t resonate with today’s consumers. Especially when your competitors are doing a better job of treating their customers as special.

Fifty-two percent of consumers say they’ll go elsewhere else to find what they’re looking for if an email is not personalized.

So, why personalize? Because if you don’t, you will lose ground in the race for business.

But the great news is that if you do effectively personalize your outreach — if you can make your customers feel like you’re speaking to them as a unique individual — you have a chance to stand out from what is otherwise a crowded space in your customers’ inboxes and cellphones.

That race for attention is even more crowded during the holiday season when every retailer is vying for consumer spending. That means it’s absolutely critical that you personalize this holiday season. It’s a matter of standing out or being left out.

Harness the Data You’re Already Collecting

Just think of how much customer data you’re likely collecting. Things like location and shopping behavior. But are you using that data to its best effect?

Zembula lets you personalize that data so that you can send a tailored message to each individual customer. And it doesn’t have to take up all of your time to do it.

You can regularly send personalized email and SMS messages for things like:

• Loyalty programs
• Shipment tracking
• Promotions
• Abandoned cart
• Post purchase

Your only limitations are the data you’re collecting and your imagination.

Crush It This Holiday Season! Start Your Personalization Strategy Today

Holidays drive sales. Every retailer knows that. But to maximize your return this holiday season, you need to get with the times and start personalizing your outreach.

With Zembula, you attach your data sources and add a snippet of code to your email or SMS template. After that, Zembula’s Dynamic Decision Engine uses an AI tool to determine the best Smart Banner™ or Smart Block™ for that specific customer — and all within a fraction of a second. You can hyper-personalize your emails and texts with 1:1 animations made from your own data.

Do you want to realize significant growth this holiday season? The key is deep personalization. Reach your customers on a personal level. Make them feel as if you’re talking to them and only them. Don’t waste their time by showing them things they are not interested in. Instead, tailor a message that’s hyper-specific to their individual needs and wants.

It may sound complicated, but Zembula makes it simple. The holidays are fast approaching, so you don’t have time to waste. Connect with our experts today to start building your holiday personalization strategy.