Get Higher Conversion Rates From Your Symplify Email Campaigns With Ratings and Reviews
The ultimate goal for every online marketer is to get more conversions. Likes and shares are good indicators of how your audience reacts to your brand. But it all boils down to conversions. It’s why conversion optimization has become a big part of the marketing mix. Brands need to consistently test what works and make decisions that will bring conversion rates higher so that profits rise.
Symplify is a marketing automation suite that adds several tools that make it easier for marketers to test every aspect of their campaigns to run A/B tests more efficiently.
Zembula gives Symplify users additional tools to drive higher conversion rates. One of our clients’ tools has found the most significant conversion gains is the ratings and reviews content block.
Ratings and Review Increase Customer Trust in Your Brand
Brands need to gain their customers’ trust before they can decide to purchase. To do this, you will have to use several elements including your product design, your messaging, and, most critically, what other customers have to say about your brand.
The most effective ambassadors for your brand are your existing customers. And ratings and reviews give your customers a platform where they can express what they love or what they wish was different from your products.
For those who are still in the consideration phase, the transparency with which brands display this user-generated content makes it easier for them to trust your brand and decide to become a paying customer.
Zembula gives you the power to add this powerful trust-building content to your Symplify email campaigns. Our ratings and review content block can integrate with your customer data and be updated in real-time when opening the email. This functionality gives you the ability to create personalized campaigns that always display the most current information to your audience.
All the Functionality Without the Hassle of Complex Integrations.
Zembula was designed with our user’s workflow in mind. We know that one thing marketers don’t have is free time. So we make sure you don’t spend time on complex integrations. That’s why to integrate Zembula with Symplify, all you have to do is copy-paste a few lines of code to your email, and you’re all set. You can start building your emails with all of the tools within minutes.
Click here to set up a call with one of our email specialists so that we can show you all how Zembula can help you increase your conversion rates.