Get Better ROI From Email Automation on Your eShot Campaigns
Once marketers realized emails were so effective for transactional communications with customers, a whole new approach to email marketing was born. Marketers started taking advantage of high open rate emails, like order confirmations, to add extra messaging to their emails that could set up upsells or educate the customer on their brand.
It wasn’t long until email marketing platforms were created to automate sending these messages. Today, you’ll find some sort of automation feature on all but the most basic email marketing suites.
The eShot marketing platform focuses on helping brands and institutions with higher data security requirements than the average user. And as expected, has a high amount of automation features that its users can use.
Zembula gives users additional tools to create emails that are proven to help you get higher open rates and encourage your customers to take action. One of our tools that our users get the most consistent boost in results is the ratings and reviews content block.
Your Customers Trust What Others Customers Have to Say
Ratings and reviews are some of the most looked-for resources of customers across every niche. The reason is that they are user-generated. This fact automatically helps your customers trust the information shared with them since it is considered impartial. Customer research has revealed that ratings and reviews are considered just as trustworthy as recommendations from friends and family.
Zembula lets you make the most out of your user-generated ratings and reviews by making it simple to add them to your email campaigns. With our ratings and reviews content block, you can integrate your customer data to send personalized recommendations in your emails.
Also, our email content is updated in real-time directly from your customer’s inbox. This way, you don’t have to wait for them to navigate on your website or possibly lose their interest if they go looking for this information on social media.
Add Powerful New Functionality Without Having to Go Through a Complex Integration Process
In most cases, adding new features to your marketing software is either overly complicated or simply not possible. You’re forced to look at other options that might strain your budget too much, so you end up limiting your email campaign’s effectiveness.
Zembula lets you add a whole suite of powerful functionality by copy-pasting a few lines of code to the body of your email. Our users are up and running and creating emails in a matter of minutes.
Our user interface is based on a WYSIWYG interface that you can start using immediately due to how intuitive it is. Drag and drop the content block where you want it, and you’ll be ready to start setting up the content block.
Click here to schedule a call with our email experts to learn about all the different ways in which Zembula can help you get a better ROI from your email campaigns.