Get Better Results From Your SendGrid Email Campaigns With Customer-Generated Ratings and Reviews
Almost everybody reads product ratings and reviews. By almost, we mean 91% of all online shoppers read and use product ratings and reviews to inform their purchasing decision. Shoppers trust online reviews just as much as they trust their friend’s opinion. Because of this, adding ratings and reviews to your email campaigns makes sense as a way to increase engagement with your emails. The question becomes, how can you do this easily and maybe even take it to the next level?
The easiest way to add personalized ratings and reviews to your email campaigns
The typical problem marketers come across when sending personalized campaigns is that most platforms, SendGrid included, have robust automation tools, but struggle when it comes time to send personalized user-generated content content, like ratings and reviews. That is, unless they decide to invest in custom development.
Zembula solves this by giving email marketers an intuitive drag and drop interface that allows them to integrate ratings and reviews into their emails that are updated at the time of open. No need to wait for your customers to click through the email and navigate on your site. You can now make sure they see the most recent user-generated ratings and reviews directly from their inbox.
Copy-paste integration and WYSIWYG editor
Zembula helps you increase the effectiveness of your SendGrid campaigns without the need to call your IT department or developer. All you need to do to integrate Zembula is copy-paste a few lines of code and you are good to go.
One of the main reasons why marketers prefer SendGrid is because it’s a user-friendly interface. If you have multiple campaigns running at once, the last thing you want is to waste time struggling with an interface that makes creating emails difficult. Zembula allows you to add content blocks to your emails with an intuitive WYSIWYG email editor. Drag and drop the content blocks that you need for your email and send content that’s updated in real-time.
Improve your customer’s experience and boost your conversion rates
Email marketing is still one of the most effective channels to make an impact on your sales. The last several years have seen an increase in the automation capabilities of most email service providers. Customers today expect that each email you send is relevant to them. No longer are they willing to accept the email blasts of old. Zembula allows you to improve your customer’s experience by essentially making it easier for them to access the information they want to see. As a result, you’ll see customers who are happier to receive your emails and an increase in your conversion rates.
Want to know how Zembula can help you get better results from your email marketing? Schedule a call with our email experts.