Get Better Results from Your Personalized Email Campaigns on Artegic with Ratings and Reviews
Even though it’s one of the oldest internet-based communication channels, email is still one of the most effective ones for brands that want to sell more. That’s why marketers across every vertical still rely on email to engage, inform, and, most importantly, drive more sales. The accepted metric for email ROI is that for every $1 that you invest in the email, you get a return of $42.
There are, however, significant challenges to making email get you the results that you want. First and foremost, you need to get your audience to read them first. Inboxes today are cluttered with hundreds of emails, and just about every brand uses them. So making sure you stay relevant in your subscriber’s inboxes is the first hurdle you need to overcome.
Email service providers like Artegic help you solve this problem by giving you tools that make it manageable to integrate your customer data with your email campaigns so that you can create personalized email campaigns that stand out from the other emails in cluttered inboxes.
Zembula helps you take the relevance of your content to the next level by giving you the ability to include user-generated ratings and reviews in your Artegic email campaigns.
Social proof gets you more sales.
People trust people more than they trust brands. And when people start to trust your brand, they’ll become your customers. That is why what your customers say about your brand is such a big deal. It becomes an essential aspect of their decision-making process.
Ratings and reviews are some of the most referenced pieces of social proof that consumers use to educate themselves before buying from your brand.
Zembula lets you add ratings and reviews, as well as other content, to your email so that you can make the most out of this trust-building resource. Our ratings and reviews functionality integrates with your Artegic email data so that you can provide the personalized experience that your campaign is built upon. Additionally, the ratings and reviews that you send are updated in real-time when opening the email. This way, your customers don’t need to leave their inbox to see the most recent information curated for them.
Simple integration and intuitive functionality
As a marketer, you want to spend your time looking for innovative ways to engage and move your audience to act. The last thing you want to do is spend a lot of your time learning how to use a new system or deal with your IT department to get a new tool to work.
That is why we designed Zembula to make integration as easy as possible. To integrate all of Zembula’s functionality, all you have to do is copy-paste a few lines into your email, and you are all set.
Equally important is not disrupting your workflow. That’s why Zembula uses a WYSIWYG interface with drag and drop functionality to help make building your email fast and easy.
If you’re ready to explore the possibilities of your personalized email campaigns, click here to schedule a call with one of our email experts.