Get Better Results From Your Direct Mail Campaigns by Adding Ratings and Reviews
The effectiveness of specific marketing strategies tends to ebb and flow depending on what’s trending at the moment. If you were to remember, back in the days when we all had to dial-up to connect to the internet and smartphones weren’t a thing, one of the leading marketing strategies was sending direct mail.
However, everyone’s mailboxes soon started to saturate. And the effectiveness of direct mail went downhill. A similar situation happens today with social media marketing. Social media has become one of the leading marketing channels for brands across the board, and as such, customers are starting to tune them out.
Marketing platforms like Direct Mail help marketers use traditional mailing, which is becoming increasingly more effective since many brands have decided to focus on digital. However, Direct Mail gives you additional tools to complement your mailing campaigns. One of these is email.
Zembula allows you to expand the options you have when designing your email campaigns to stand out better in your customer’s inboxes.
Your Customers Are Looking for Ratings and Reviews of Your Products
User-generated ratings and reviews are some of the most sought-after resources by customers. That’s because they give unbiased opinions on your brand’s products. Studies have shown that 91% of customers use ratings and reviews to inform their buying decision.
Zembula helps you leverage the power that ratings and reviews have to influence your customer’s buying decision. We do this by making it easy for you to add them to your email marketing campaigns.
Also, Zembula’s ratings and reviews content block can integrate with your customer data. This way, you can send out personalized content to make your emails more relevant to their decision-making process.
Add New Tools Without Having to Call Your IT Department
One of the main reasons why marketers don’t attempt to expand on their marketing software capabilities is how expensive and time-consuming it can be. In most cases, it means hiring an external developer and working hand in hand with your IT department.
Zembula solves this by making integrating our tools as simple as possible. Copy-paste a few lines of code to the body of your email, and you are done. You’ll immediately have access to all of the content blocks you’ve created so that you can start building your emails.
Click here to set up a call with our email experts to learn more about all the different ways in which Zembula can help you get better results from your Direct Mail campaigns.