Get a Better ROI From Your Personalized Campaigns on Dialog Insight With Ratings and Reviews
Today marketers are spoiled when it comes to the availability of data. There are many data points you can keep track of. In fact, there are so many that the challenge becomes how to organize the data to be actionable. And with multi-channel campaigns becoming the norm, keeping track of all that data has become a part of campaign management that takes up a significant portion of your resources.
To make data management easier, there are marketing suites to help you centralize all your data so you’re using it to make decisions more efficiently. One of these platforms is Dialog Insight.
Zembula adds more functionality to Dialog Insights’ email capabilities so you can try different approaches to engage your audience and measure its impact through the platform.
The Most Effective Way to Engage Buyers
Ratings and reviews are the most effective way to engage buyers. User-generated content is one of the most referenced sources of information on brands. Since buyers inherently trust user-generated content, one of the most effective strategies brands can use is to make ratings and reviews as visible as possible during customers’ decision-making process.
However, even if your website is optimized as much as possible, it will still require your users to access your website. This is where Zembula comes in. With Zembula, it is possible to send these user-generated ratings and reviews to your customer’s inboxes so you can make sure they get the information they are looking for.
To make the impact of ratings and reviews even higher, you can integrate Zembula with your customer data. It allows you to send personalized recommendations to your subscribers. This way, you are always guaranteed to send the most relevant information to your customers.
Quick and Easy Integration Combined With an Intuitive Interface
Adding all of Zembula’s capabilities to your Dialog Insight campaigns is a quick and easy process. In most cases, there’s no need to call your IT department since all you have to do is copy/paste a few lines of code to the body of your email, and you are good to go.
Using Zembula’s content blocks will feel second nature for every Dialog Insight user. It’s based on a WYSIWYG interface with drag and drop functionality. This makes it so that your workflow can remain as streamlined as possible, and you can focus on finding creative ways to capture your customers’ attention.
Click here to schedule a call with one of our email experts so that we can explore how Zembula can help you get a better ROI from your email campaigns.