Focus Your Lens: How To Get Started With Adding Simple Personalized Ratings and Reviews to Your Emails

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If you’re like most email marketers, Postmark isn’t the first email service provider you’ve tried. Most marketers hop around trying to find that one that will make it easy to include ratings and reviews in their emails.

Sure, you can create an HTML template and then test it over and over for each browser. But you’re an email marketer, not a programmer.

It’s the same story all the time. Most email marketers understand the importance of ratings and reviews. But providers haven’t done enough to make including them realistic.

Good news. Zembula delivers the solution. You can add ratings and reviews with drag-and-drop modular content block simplicity. And you can personalize those same ratings and reviews so you’re sending each one just to the targeted audience that’s likely to act on them.

Zembula Ratings and Reviews Content blocks

Best of all, if you’re using Postmark to send your emails, getting started with Zembula is fast and easy.

Step up Your Email Game With Personalized Messaging

Think of how much more effective your emails could be if you could include the personalized ratings and reviews that you know would drive transactions.

Each time a great rating and review comes in, you need to do everything you can to maximize its impact. If you’re not harnessing the power of user-generated content, you’re missing out. 

But of course, you don’t want to flood the inboxes of your customers with each and every review. Not all of them care about every product.

Send what matters most to each one of your customers. Talk to them each as individuals. Do that and combine it with ratings and reviews from other customers, and you’re going to see a serious uptick in conversions.

Zembula lets you create email images that contain your data. All you have to do is cut and paste a single snippet of code. Once you’ve done that, you’re done messing with any code.

ratings and reviews header

You can personalize more than just ratings and reviews with Zembula. In fact, you can use any of the data you’re collecting – rewards points status, tracking information, cart abandonment notifications, etc. – to send targeted, personalized emails.

Getting Started With Zembula Is Quick and Simple

Integrating Zembula with Postmark, or whatever you’re using, is free and supported. You could be up and running by the time you send your next email.

Pricing for Zembula is based on impressions, with the base real-time price including up to 200 million impressions at a rate of $0.50 per 1,000.

Operating Zembula is straightforward. You’ll have a What You See Is What You Get system. Use the email editor to drag and drop data into content blocks. And do it without having to go back to the code.

Chat with one of our experts to get started.

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