Email Personalization in 2022 and Beyond

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The world of email marketing is moving at breakneck speed in one specific direction — towards personalization.

It doesn’t take a crystal ball to realize that personalization will become even more of a separator than it already is today.

Right now, only 20% of retail companies are personalizing their emails.

News flash: Those companies are winning! So much so that more and more companies are scrambling to figure out how they, too, can capitalize on the power of personalization.

The time to get your house in order is right now. Because the number of companies personalizing is only going to go up — and quickly! If you’re not yet personalizing in 2022, you’d most definitely better be doing it in 2023.

The good news is that Zembula can make email personalization at scale easy. We can help you harness the data you’re already collecting to construct deeply personalized emails that convert.

Your Promotional Email Mockup W Text

Email Personalization Made Easy

With Zembula, you can address each of your customers by name in your emails. And beyond a name, you can include information that’s individual to each specific person. Things like loyalty points, product recommendations, star ratings, the nearest store to their location, purchase history and tracking information.

That’s the key to better email performance in 2022 and beyond.

You harvest customer data, and then Zembula allows you to do more with that data. Use the Zembula Campaign Decision Engine to organize and optimize your personalized content. You can set up rules to prioritize your content display.

Remember, in 2022, and beyond, personalization means more than just a name. You should include dynamic headers, body content and footers that update live as they open the email. They’re called Smart Banners™ and Smart Blocks™ and are proprietary to Zembula.

Use them to display any combination of data sources and animations to increase your email engagement. Each viewer gets an entirely different experience.

And there’s no need to segment your lists. Everyone gets the most relevant combination of Smart Banner™ and Smart Block™. You can layer endless data sources into the same image. And it’s priced for scale as a utility so that you can use it in all your emails.

How Zembula Can Help

The beauty of Zembula is that it allows you to use your data the way that you want. You have full control over the information you worked so hard to collect.

You can use multiple data sources in the same personalized content block. It’s an easy way to hyper-personalize your email with 1:1 animations made from your own data.

So you can draw from multiple sources to create content that is hyper-specific to each customer.


We can help you organize and optimize your content displays to achieve maximum return on investment. All you have to do is drag and drop your data into place with Zembula’s editor. It’s incredibly simple.

Show your customers that you really, truly know who they are, what they like, what they need, and how special they are to you. Show your customers how hard you’re willing to work for their business. That’s how you do email personalization. And that’s the name of the game in 2022 and beyond.

Schedule a Zembula demo to learn how you can start personalizing your emails.

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