Easily Add Real-Time Ratings and Reviews to Your Salesforce Marketing Cloud Emails

There may not be a single bigger impact action you can take in your email marketing efforts than incorporating ratings and reviews. 

It’s been proven time and again that consumers trust what others are saying about the products they’re interested in more than they trust the people trying to sell those products. You surely understand that intuitively based on your own personal shopping experiences. 

So why aren’t ratings and reviews a consistent staple of more email marketing campaigns? Well, as you may know from experience, it’s traditionally not been very easy to include them. 

Writing code? Testing for compatibility with all devices and browsers? It’s a time-consuming hassle. Dare we say nightmare? And to try to keep up with new reviews or changes in ratings? It’s the bane of an email marketer’s existence.

Great news! If you’re using Salesforce Marketing Cloud as your email service provider, incorporating ratings and reviews into your email marketing is so much simpler than you likely realize. And even better than that, you can have those ratings and reviews update at the moment your customer opens that email rather than when you hit send. 

Get Real(time) with Zembula

So your typical Salesforce Marketing Cloud email would be what we’d call “moment of send.” That means that any data you’re including in that messaging – even if you’ve gone through the pain of including those oh-so-important ratings and reviews – is only pulled before you send the email. 

But really, your customer wants the very latest and best information, and you should want to give them exactly that. Especially when it comes to ratings and reviews! 

What if a hot new five-star, user-generated review just hit your site but you’ve already sent your email newsletter? Zembula allows you to create email images that contain live data. They can be updated as much as you’d like up until the moment each individual customer opens their email. 

And not just the first time they open that email. Any time they return to that message!

Tying Zembula to Salesforce Marketing Cloud

You’re probably thinking, “Sounds great, but I still don’t have the time to create the HTML template that including real-time reviews is going to require.” Therein lies the beauty of Zembula: We do it for you. 

Zembula allows you to create content blocks that are snippets of code. All you have to do is paste those snippets into your email one time. From there, you can swap out the content from Zembula’s platform without having to ever touch the code again. That means no more testing for each send. 

You can switch out images or campaigns whenever you want without any downtime. Updates can be immediate or scheduled.

Zembula’s integration with Salesforce Marketing Cloud is free, easy, and supported. Pricing is based on the number of impressions used with up to 6 million impressions in a year available at the base price. 

Schedule Your Free Zembula Demo

Engage your customers more effectively by giving them what they want: real-time ratings and reviews. Make your emails more personalized, more dynamic, and ultimately much more impactful.

Zembula makes it easy, and seamless integration with Salesforce Marketing Cloud is already proven.

For more information or to schedule a free demonstration of how Zembula can boost the effectiveness of your email marketing, start a chat with one of our email experts.