Do More, Be More With Real-Time Ratings and Reviews in Oracle Cloud From Zembula
If you’ve been at this email marketing thing for a while, you’ve probably tried multiple email service providers in hopes of making your life easier when it comes to including ratings and reviews.
It’s the same story over and over again: A well-intentioned email marketer hits a stumbling block when it’s time to incorporate ratings and reviews into their messaging. They know they’re important. They understand that they can drive transactions. But to get from there to actually creating an HTML email template and then testing it for each browser… Well, that’s been the traditional pain point.
Zembula solves the problem by giving you the power of real-time ratings and reviews with drag-and-drop modular content blocks built and updated using a single snippet of code. And if you’re managing your email campaign through Oracle’s Marketing Cloud, you’re in business. Zembula can be installed easily.
Incorporate Real-Time Ratings and Reviews Into Your Oracle Marketing Cloud Emails
With Zembula, you can create email images that contain live data. So now, not only can incorporating ratings and reviews be easy, you can actually include real-time information that you can update at any time. Zembula lets you update your emails any time and your email content updates with every open. No longer does hitting send mean it’s the end.
So let’s say an important review just came across one of your social media platforms, but you’ve already sent that day’s scheduled email. Now you can add that review and anyone who’s not yet opened that email will see the new update. And even if they had opened their email, the new review would be there if they ever returned to that message.
You can take it even further by personalizing your messaging. So that review we’re talking about can be shared only with the people for whom it’s relevant.
No more segmenting before sending. And no more bothering your customers with messages that aren’t relevant to their interests. Treat each one of your customers as an individual. Research shows that doing so can increase transactions by six times!
Beyond ratings and reviews, Zembula allows you to personalize things like cart abandonment notifications, rewards or loyalty program points, tracking information, behavioral data, location data, and more.
If You’re Already Using Oracle Marketing Cloud, Adding Zembula Is Simple
While Zembula is not an email service provider, it works with whichever one you’re using, including the Marketing Cloud by Oracle. Integration is free and supported.
Once you’re up and running, harnessing the power of Zembula is a snap. There’s no need to invest in customized development to achieve the power of personalization, including using ratings and reviews.
Zembula includes an intuitive, What You See Is What You Get system. Use the email editor to drag and drop data into content blocks without having to code. Turn your strategic attention to collecting more powerful data because now you’ll have an efficient way to use that data
Pricing for Zembula is based on impressions, with the base real-time price including up to 200 million impressions at a rate of $0.50 per 1,000.
Contact us to learn more about how you can take your emails to the next level.