Boost the Engagement of Your Lyris Email Campaigns with Ratings and Reviews

Manually sending emails is ok for smaller email lists. But when your brand reaches the point that they need to send thousands of transactional and marketing emails, you need a solution that can manage segmentation, automation and get performance data that you can rely on.

Lyris by Aurea Software is an email marketing platform designed to cater to the needs of brands that need to manage multichannel communication with massive amounts of users.

To successfully retain engagement with its users, Lyris has functionality that allows you to easily segment and manage messaging for each one of your subscribers. 

Zembula helps expand your reader engagement with a whole suite of tools. One of the tools that get the best results for our clients is product ratings and reviews.

User-Generated Ratings and Reviews Drive Action

Brands across every vertical rely on user-generated content to drive their customers to move forward in their decision-making process. Consumers trust user-generated content since it comes from other people who have to solve the same problem they have. An example of the effectiveness of ratings and reviews can be seen on retail giant Amazon’s website. On Amazon, products that have more reviews outsell those with no reviews or small amounts. This same behavior is observed to varying degrees on most websites, from brands small to large. 

Zembula lets you integrate ratings and reviews into your email campaigns so that you can bring this precious information directly to your customer’s inbox. Zembula enables you to go beyond adding a static image.

Our platform can integrate with your customer data so that you can send personalized ratings and reviews. Additionally, the information presented to your customers is updated in real-time in their inbox. So each time they check their email, they’ll have the most recent data.

Easy Installation and a Wealth of Possibilities

To add all of Zembula’s additional features, all you have to do is copy-paste a few lines of code to your email, and you’ll be able to start adding content blocks. The interface is built in the familiar WYSIWYG structure. This way, you won’t have to invest any time in figuring out how the platform works. Instead, you can spend this time finding new ways to engage your audience. 

Zembula gives you a wealth of possibilities to build uniquely engaging emails that stand out from the rest in your customer’s inbox. 

If you’re ready to explore the possibilities of what you can do with your email campaigns, set up a free call with one of the email experts here. We’re looking forward to giving you the tools to help your brand grow.