Best email marketing tools of 2019
When it comes to success with email marketing, you need a lot more than just your email service provider to really reach the next level.
After all, if you’ve learned anything from reading this blog (and we hope you have!) it’s that setting up emails and clicking send is a good start — but it’s not enough.
To see increases in your open and click through rates you have to offer more to your readers something that wows them and engages them right from the start. That way, they’ll be happy to open your emails the second they pop into their inbox.
Thankfully, there are tons of email marketing tools out there that you can use in conjunction with your email service provider to help you take advantage of everything email can offer.
So, let’s take a look at some of the best email marketing tools out there.
If you’re like many businesses, you might see a lot of engagement and interaction on your Facebook page.
And that’s great, but where there’s a struggle is getting those people to move off Facebook and into your email list where you can chat with them further.
Pagemodo is a tool that lets you collect your visitor’s name, email, and other data right from Facebook. You can use it to capture more leads right from the source of some of your best engagement.
Let’s face it, people absolutely love winning prizes. So why not use a giveaway to help boost your email signups?
While this isn’t a tactic you should use all the time, the occasional special giveaway with a really cool prize can help get the word out about your brand.
One of the best tools for hosting giveaways and collecting emails is Rafflecopter. If you’re not a tech person, don’t worry, it’s super easy to set up and once your contest is up and running, just sit back and watch those new readers roll in!
One of the biggest things we love to hammer home is testing your emails before you send them. Far too many brands just ignore this part and they do it at their peril.
With more and more people reading their emails on mobile devices and through different email services if you’re email is hard to read and wonky it’s never going to get the benefit of the doubt — it will go to the trash.
Avoid that by using a free tool like PutsMail. It was created by Litmus and allows you to test out how the HTML of your email looks in a variety of inboxes.
Email on Acid
If there’s one thing today’s marketers know its that you can learn a ton about your customers from data. And while basic info like deliverability, open, and click through rates are good starts, just think about what you could learn with even more information.
That’s where Email on Acid shines. It’s an advanced email analytics tool. One really cool feature it has is a heatmap setting. You can check out exactly where the eyes of your readers go once they open up your email.
That sort of information can be invaluable for marketers who are testing out new tactics and strategies.
Postmark Spam Checker
One challenge a lot of brands have is actually getting emails into customers inboxes. You might be surprised to find out that a pretty big percentage of emails, estimates are up to 25%, are never delivered.
There are plenty of reasons why emails end up in spam but you can use a tool like Postmark’s Spam Checker to remove at least of few of them.
Simply run your the headline and text through the checker and see your score. This will help you flag problem words that can get you into trouble and help ensure more emails arrive in your reader’s inboxes.
If you want to get into sending interactive content, we have a great tool in mind…Zembula.
We have to toot our own horn here (sorry) but because getting the attention and trust of your email subscribers is so vital, you need to have a tool that can help you stand out from the pack.
With Zembula, you can create content that piques their curiosity, entertains, and enables readers to actively engage with your emails. This sort of content is not only fun it works, but readers are also more likely to open and click when they are asked to engage in this type of content.
Ready to get started?
There’s always something you can to do try to make your emails better and these email marketing tools are a great first step. Use these to help improve your emails and get more clicks from your customers.