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Add Ratings And Reviews To Your Segmented HCL Unica Campaigns

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HCL Unica offers powerful segmentation so you can tailor your email campaigns according to your customer’s behavior, preferences, or demographics. This is also combined with SMS, Whatsapp, and social media marketing channels. 

One thing that you might find difficult when using HCL Unica is the adding product ratings and reviews to your email content. Zembula fixes this by giving you the flexibility to easily add images with product ratings and reviews to your email and increase the impact of your email marketing. 

The main advantage of using Zembula in email is that it integrates with HCL Unica automatically. Once you build your content in the Zembula platform you just have to paste a snippet of code into your email. This snippet of code will generate an image that can be updated in the platform without ever having to go into your email template again. The image can even update in real-time!

Now, when your customers open their emails they’ll get the latest customer reviews and ratings without the need to go to your website. We’ve found that this not only improves CTR but it has a substantial impact on your customer’s conversion rate. 

Unica Marketing Platform

Flexibility, insights, and fast deployment of email marketing campaigns

One of the key updates of HCL Unica in its version 12.1 that launched in December of 2020, is how it’s streamlined its user interface. Deep customization abilities are always welcome, but having a friendly UX is a big part of being able to have an effective solution. Easy-to-use drag-and-drop style interfaces have now become the industry norm since it’s the most time-effective way to build multiple email campaigns. 

Zembula offers an equally user-friendly experience when it comes to adding real-time modules to your email campaigns. Zembula’s platform works just how you expect it to, you drag and drop the module of your choice into the email and you’re done. The main advantage comes from the fact that you can also change what information you deliver to your customer in real-time, even after the campaign has been sent. 

Zembula Platform Ratings and Reveiews

Copy-paste integration

HCL Unica is a very expansive suite of marketing tools, however, if you need something that’s not offered natively it typically requires you to do some custom HTML coding to your emails. This isn’t always practical, since it can mean a lot of extra work or having to reach out to your developer. 

Zembula’s email content works by copy-pasting a few lines of code into your email templates and you’re done. Now you can update or swap the content that is tied to this snippet any time without having to edit the template again. This allows every marketing team, small to large, to have autonomy when it comes to email content. No need to call the IT department or hire external help. 

 Zembula is an ideal complement to HCL Unica’s capabilities since it adds to the personalization and segmentation of HCL Unica’s platform by providing a deeper level of real-time personalized data without the need for complex integrations or custom developments.

Want to learn more about how Zembula can help you? Schedule a call with our experts. 

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