9 tools for getting the most out of your post-purchase emails
There’s stiff competition out there for your customer’s attention. With your average person getting dozens of emails a day, you need to get your customers interested. Even though post-purchase emails typically have a higher open rate, don’t think they are immune to getting ignored.
If you want to get the most out of your post-purchase emails, you have to stand out from the crowd. These are some tools that will help you level up your post-purchase emails.
One place to start improving your emails is by understanding your customer’s behavior. A customer relationship management (CRM) tool like Zoho CRM can help. Use it to track your customers and get updates on their behavior, and tap into all of that available data which can help you send more personalized post-purchase emails.
It’s easier than you think to make simple spelling and grammar mistakes in an email. And, for some of your customers, it can really turn them off. Make sure your emails are always getting high marks in grammar and spelling with a tool like Grammarly.
Want to see what your subject lines will look like on various mobile devices before you send them? You can use Zerb’s TestSubject line tool to get a peek. It can save you from sending post-purchase emails where your customers can’t see what they should be opening.
An important part of every email, from welcome to tracking, is having it be visual. You want to include images in your emails, even if it’s a simple banner. Canva is a tool you can use to easily create all sorts of images for your email marketing campaigns. Use Canva to make headers for your emails or showcase products in new ways or create personalized images to include in your post-purchase emails.
It doesn’t matter how amazing your emails are if they are never making it to your customer’s inbox. A tool like MailGenius can help pick up any red flags in your emails and let you know if you have any potential deliverability issues. Knowing any potential problems before you send out your campaign can make a huge difference in your open, click, and conversion rates.
Happy customers tend to tell their friends and family about a great buying experience. So capitalize on that by including referral information in your post-purchase emails. Make it easy for your customers to share a product or service they love and get a reward. Ambassador is an all-in-one referral tool that can help you boost your referral program and track its progress.
With a good eCommerce tracking tool, you can take your post-purchase emails into new territory. Use your email to give your customers more than a receipt or tracking info. With their browsing, purchase, and cart information, you can remind them about products related to what they just bought. Or, you can highlight a new product you think they’ll love. Adding more opportunities for customers to buy in your post-purchase emails can help the bottom line.
Customer support is a vital part of the overall customer experience today. Even if your customers don’t need help, knowing support is there helps give them some peace of mind. You want to offer your customers in your post-purchase emails an easy way to get help if they need it with just a click or two. Zendesk can help you do it. They offer a suite to tools that can ensure your customers will get the help they need when they need it.
Package tracking is a key part of any good post-purchase email strategy. Zembula lets you offer your customers real-time moment-of-open package tracking emails! Real-time tracking is one way to give your customers the information they need, and having that access right at their fingertips can help reduce where is my order (WIMSO) calls.
These are just a few tools you can start using today to help improve your post-purchase emails. Remember that a good email strategy is one that puts the customer’s experience first!