8 Design Tools We Love

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Let’s face it, the way your emails look does matter. A well-designed email does stand out, and that matters when you’re trying to beat your competition for clicks and conversions. 

So, when it comes to designing your emails, you might need a little bit of help. That’s where some of these tools can come in and help you make a difference with your emails. 

Here, we’ve got a collection of design tools that you can use to help kick your emails up a notch.



By now, you’ve probably heard of Canva. It’s a pretty popular tool, and there’s a good reason why it’s easy, and it works. 

With Canva, you can create all sorts of cool designs that are super easy to insert into your emails. Plus, there are tons of pre-set, well-designed templates on the site that you can use to get started. From coupon codes to inventive ways to highlight popular reviews and ratings and user-generated content, Canva has many options.

Check out Canva here.

Awesome Screenshot

awesome screenshot

Sometimes, you want to use your emails to help your customers out. Maybe you have some cool new product feature you want to highlight. You can use a tool like Awesome Screenshot to capture images and screen recordings right from your browser. 

Awesome Screenshot also lets you crop, highlight, add text, box areas of your screenshots. Save it, upload it to your email, and you’re good to go.

Check out Awesome Screenshot here.

Place It

Place It

If you sell a lot of digital products or have an eCommerce shop, sometimes it can be hard to get a visual of what your product is going to look like online. Place It can help. Use it to make mockups and see what your designs look like on mobile and desktop.

Place It also has thousands of pre-designed templates, so all you need to do is drop your images in there. You can have a great looking design for your email ready to go in just a few minutes.

Check out Place It here.

Email on Acid

Email on Acid

If there’s one classic rule in email marketing, it’s this: you never want to send an email without testing and checking it first. Email on Acid helps you check all the major points on your checklist; how it looks on mobile, UTM validation, and accessibility compliance in one place. 

This tool can help you validate your designs and make sure everything looks good on your consumer’s end. 

Check out Email on Acid here.



If you’re on a budget, it can be hard to find high-quality photos to use in your emails. With some of those more popular sites, you might have to pay a lot of money for a subscription or for each image. 

Pixabay is a way to get beautiful images and graphics that are stock image quality and are also royalty-free. There are nearly 2 million images on the site, so you’re likely to find at least a few that will work for you.

Check out Pixabay here.



Want to entice your email list with beautifully designed high-quality lead magnets? Well, with Beacon, you don’t need to know how to use Photoshop. You can create awesome lead magnets that you can drop in your emails in just a few minutes. 

Beacon has multiple template designs to help get you started, covering eBooks, checklists, resource guides, look books, and more.

Check out Beacon here.

Wondershare Filmora

Wondershare Filmora

Meme’s and gifs are two vital resources for marketers today, plus they are super easy to insert into your email to jazz things up. But, without options to create your own, you have to rely on some of the generic generators, which could include watermarks.

Wondershare Filmora is a free and easy to use way to create your own high-quality, professional-looking memes, gifs, and videos for your emails. 

Check out Wondershare Filmora here.



If you have a team of people who help build and design your emails, you might want to check out InVision. It’s a comprehensive design tool that can help your team brainstorm, collaborate on design ideas, and mockup concepts for your emails.

Even better, InVision is free. For real-time updates, user testing, and feedback, it’s hard to find something that will work better.

Check out InVision here.

These are a few design tools for you to check out to boost your emails’ look and feel.

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