6 Tools to Increase Your Click Through Rate in Email

 In Digital Marketing, Email

You want to beef up your email click-through rates.

What brand doesn’t?

Some of the best ways to do that today are through making your email more engaging, entertaining, and educational.

You know, the stuff that makes the people who open your email get something out of it. They loved what they read so much; they can’t wait to click and get more of it.

So, how do you do that?

With that part, we’ve got you covered. There are plenty of excellent tools out there you can that can help increase the click-through rates in your emails.

And in this post, we’re going to share some of our favorites.


Here’s an easy way to spice up your emails; add some images. And here’s the good news, emails with images have been shown to have a higher click-through rate.

One study, which analyzed over 5,000 email campaigns, those that included images had a 42% higher click-through rate compared to emails that had no images at all.

A really popular tool that makes designing your own images super easy is Canva. They’ve got dozens of different designs and templates you can use to create eye-catching images that you can drop right into your emails.


And their design school offers all sorts of little how-to videos and tutorials that can show you how to add those unique little twists only expert designers know.

Pictures aren’t the only types of images you can use in your emails.

Also, consider charts, graphs, and snippets from your top infographics too.

Venngage is a great tool for beginners who want an easy way to make good looking charts and infographics without needing a ton of design experience.


No matter how you pronounce them (gif…jif…pick your poison), gifs are a vital part of the way people communicate today. You don’t have to go far to see gifs in social media thread on tv and in movies, and yes, even in your email.

Lots of data is around on how gifs can make a massive difference in email marketing, including increasing click-through rates, conversion rates, and revenue.

Because gifs are hot right now, there are a couple of tools to look at since there are a few different styles of gifs.

Make a Gif is one of the easiest gif tools out there to get started. You can use it to create gifs from photos, YouTube videos, screenshots, your webcam; you name it. Plus, you can save and store your gifs there too.

make a gif

Video or text gifs aren’t the only options out there; you can also make animated and even whiteboard gifs too.


PowToon is a popular choice for animated gifs. You don’t need to be a video editing expert to use it, like Canva, there are templates and options to pick.


For whiteboard style gifs, check out VideoScribe. Whiteboard videos are all they do, and you can pick from a pretty extensive library of videos, fonts, and images.

These are great for showcasing some of your brand’s special sauce or educating readers about a quick fact. These sorts of gifs stand out because they will be fresh content to your readers. And, as a bonus, you can use these on some of your other marketing channels too including YouTube or Instagram.

Interactive content

Of course, some of the best tools to improve your email click-through rate revolves around creating interactive content inside your emails.

This type of content helps your emails really stand out. Plus, getting people to engage with your emails actively versus passively can start building a connection with them right from the start.

So here’s where we toot our horn a little bit. Zembula can create all sorts of interactive content for your emails — and these are proven to improve email click through and conversion rates.

Here are a few examples:

Happy Birthday Emails

ClickZ performed a study and found that happy birthday emails saw a “30% lift in open rate” and a “60% lift in click-through rate.”

It makes sense, right? Who doesn’t love getting an inbox full of well wishes and special gifts on their birthday?

Trivia Emails

Trivia emails are another perfect example of interactive marketing that gets readers clicking.

Unless you are immune to fear of missing out (FOMO) or have substantial control over your curiosity levels, it’s tough not to want to find out what the answer is to a mini quiz or trivia question.

Bet you’re even wondering what the answer is right now.

Ready to improve those click-through rates?

Thought so.

And now you have to the tools to help get you there. Use these to create cool graphics and interactive content, and you’re going to start noticing a lift in your stats.