5 Ways to Enhance Your 2023 Customer Experience with Personalization

The last few years have been bumpy. And with more economic uncertainty around the corner, relying on channels like ad-based revenue may not bring you the results they have in the past. 

That’s where email continues to stand out. Email marketing gives you a direct line to your customers. With it in your back pocket, you can worry a little less about Apple privacy changes, social media algorithms fluctuations, and ad spending.

In 2023, there continues to be massive opportunities in email marketing — especially when you add personalization into the mix. Here are a few approaches to capitalize on in the coming year to make your customer’s experience even better.

Build a long-term personalization strategy 

Here are the facts: Research shows 81% of customers are more likely to buy from brands that communicate using personalization. And for younger generations, such as millennials and gen z? Those numbers jump to nearly 90%.

So if you aren’t creating a long-term personalization plan for your marketing, you’re going to miss out on a massive number of potential customers.  

That goes for email and SMS too. For example, with personalized SMS messages, you can use cross-channel communication to meet customers where they are, sending them individualized messages at scale. 

Embrace your data

The era of big data is here and isn’t going anywhere. With so much data at your fingertips, you have a treasure trove of information from your customers. 

Today, it’s easy to learn about:

• Their browse history
• Their shopping habits
• Their favorite products or services
• Their location
• And more

Smart brands use data to create deeply personalized content to share with their customers. It provides context to emails, keeps everything you send relevant, and gives customers the content that matters most to them. That helps build trust in brands, drive action, and boost revenue. 

Customer experience drives everything  

Today, customer experience matters more than ever. You need to serve the right messages, personalized to your customers, across all your marketing channels. If you aren’t emphasizing the customer experience, the best time to start is right now. Otherwise, you run the risk of losing customers.

Email, social, ads, and SMS all need to be tied together and give consumers the same experience no matter where they are or how they interact with you.

Here’s another area where personalization drives everything. And you can easily give your customers a better experience and meet them where they are by leaning into Smart Banners™ and Smart Blocks™.

Get rid of generic static content

Want to really understand how Smart Banners™ and Smart Blocks™ can improve customer experience with personalization? 

Check out some of these examples:

Use banners as your primary revenue-driving action, such as with abandoned cart notifications. That encourages users to click before scrolling, with a message personalized to them.

Combine your email with SMS to reach more customers. An email with a Smart Banner™ is the first place to start. And then add personalized SMS to help continue to drive action.

Smart Blocks™ give you secondary action-driving personalization opportunities in your emails. Use these to remind customers about loyalty points, recommend products, or boost sales promotions.

Reduce customer friction

It only takes seconds for customers to get distracted or face too many barriers and decide to move on. When it’s so easy to turn to the competition, you can’t afford to make things more difficult for your potential customers to click and buy. 

That’s why reducing friction is critical. You need to make it easy to take action right away. And Smart Banners™ and Smart Blocks™ can help. 

With dynamic blocks and banners that update in real-time and have personalized calls to action, it’s much easier for customers to click. Through personalization, you’re going to improve both engagement and action. 

Thrive Causemetics is a great example. Using Smart Banners™, the beauty brand was able to increase revenue by 10-17% in emails featuring personalized banners. 

Get more insights

Personalization continues to be a key marketing strategy for brands. So if you haven’t been focusing on it as a way to engage your customers, now is the time.

Learn more with our recent webinar: Maximize Your 2023 Marketing Efforts with Cross-Channel Personalization.

In it, you’ll get a host of ideas to help you improve and optimize your marketing campaigns moving into the new year.