5 Tips to Win Back Abandoned Cart Customers

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Today, nearly 70% of online carts are abandoned. That’s an eye-opening stat for eCommerce and online retail shops. That translates to an estimated $18 billion in lost revenue for eCommerce stores.

But, at the same time, it means there’s an opportunity to win back a chunk of those customers, get them back to your shop, and complete the purchase. Research shows that making an effort to re-target these customers results in a 6.5% reduction in abandoned carts and increases online sales revenue by 20%.

That’s good news. And focusing on abandoned cart emails can make a big difference. The last thing you want to do is let those abandoned carts linger. Winning back even a small percentage of those customers can boost your bottom line. Here are a few tips to help you do it.

Use Smart Banners™

Tapping into Smart Banners™ gives you the perfect opportunity to get your abandoned cart messaging locked in. Zembula’s Campaign Decision Engine makes it really easy to improve your message visibility. 

When you hook up your data sources, all you need to do is add a snippet of code to your email template, and Zembula takes care of the rest. Customers who have items left in their cart will get a personalized abandoned cart Smart Banner™ that sits atop every email you send. 

That helps ensure your customer gets the message. Plus, Smart Banners™ offer enhanced personalization. You can add product photos, star ratings, and review quotes to every banner. Plus, every banner has a built-in CTA, making it easy for your customers to click back to their cart. 

Focus on personalization

Today’s customers want a two-way conversation with brands. Just spreading your message and hoping it hits isn’t a great strategy to hold on to anymore. Instead, you want to do everything you can to learn about your customers and their wants. 

That way, when it comes time to communicate with them, you’re not guessing. You can craft emails, including abandoned cart notifications, that piques their interest and speaks to their needs. That can help you win back more customers.

Don’t be vague

A generic email that reminds someone they’ve left something in their cart is ok, but it may not move the needle very much. Consumers are busy. They don’t want boring emails. Instead, give them personalized content. 

smart banner example

So sending out an abandoned cart email that doesn’t even mention the specific products, never mind showing photos, is a miss. Instead, remind your customers about the products and why they initially loved those items. 

Tap into your loyalty members

Loyal customers buy more. We all know this. So you want to nurture the relationship you have with your most loyal customers, especially those in your loyalty program. Why not reward your loyalty program members with something special?

So you can take a two-pronged approach here. Still keep sending your traditional abandoned cart campaigns (and use Smart Banners™ to help), and then also sweeten the pot by giving your loyalty members special deals, a coupon, or free shipping. 

Highlight pricing and inventory updates

Keeping track of your inventory and pricing is a great way to capture some attention from your customers in your abandoned cart emails. So use changes as a reason to message your customers and let them know.

browse abandonment smart banner ecommerce

An email or Smart Banner™ with a notification of a price drop or a low inventory alert can be the nudge that gets a customer to decide to pull the trigger and buy. Creating a little bit of excitement or FOMO is never a bad strategy to help connect with your customers.

Learn more about how Smart Banners™ can help 

There’s plenty you can do to help get customers back and lower your abandoned cart rates. Smart Banners™ can make a big difference, and it’s easy to get started. 

If you want to learn more about the powers of Smart Banners™, then check out our 2022 Email Marketer’s Guide to Smart Banners™. Click here to grab your copy.

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