5 Tips to Remember for Better Post-Purchase Emails
We know email is critical for engaging with and converting new customers. But what happens after the transaction? Email is still one of your best tools to help connect your customers after they buy.
After all, they may end up they have questions or needing help from you. Or, if they are thrilled with the product and service you provided, you can jump back in and ask them to review their purchases and leave a testimonial.
Either way, your customer’s journey with your brand doesn’t stop after they buy, and neither should your emails. So here are a few tips to help ensure you’re following up and staying on top of customer needs.
Learn the power of good communication
How your brand communicates and engages with them from this moment on can play an outsized role in deciding to buy from you again or turn elsewhere.
Over 80% of consumers say that good customer support is their most important criteria in determining if they want to buy. And nearly 95% say they are more likely to be repeat customers with brands who provide excellent service and support.
You don’t want to miss this opportunity.
You put so much effort into carefully crafting personalized emails with snappy copy during your sales funnel. Don’t turn those efforts off when it comes to follow-up and support emails.
Personalization still matters here. In fact, it may matter more than ever to a buyer because now they are a customer. They don’t want to be a nameless, faceless number who gets generic emails. So use their name in emails, add personalized images, and keep their customer data easily accessible for them to get in all your communications.
Provide information and resources
As part of keeping your current customers interested in your brand, look at other ways to engage with them and keep them clicking your emails. A great way to do that is by tapping into their customer data and sending them tailored content and resources tied to the products they’ve bought.
Create a tip sheet or short video showing how to use a product and include that in your follow-up emails; it can go a long way to making sure your brand stays top of mind. Or let them know a new product related to one they’ve bought is in stock — maybe let them get first dibs on ordering.
Wouldn’t you love it if a brand took the initiative and reminded you to reorder when you were about to run out? It would save a lot of time and hassle, especially if you don’t remember until it’s too late.
With image personalization, you can add that to your emails. Set a trigger that emails your customer when you’ve estimated they might run out of a product. It’s a great way to show them you’re still thinking about their interests and needs while capitalizing on some extra conversion potential for you. When you make it easy to buy again, it’s far more likely your customer will follow through.
Ask them what they want
Another way to improve your after-purchase email communication with your customers is to act like a human. So, since people are curious, ask them what they’d like to see, the content they’d like more of, the activities they enjoy, and so on. Doing that helps you better understand what their interests are, and in turn, you can create more personalized emails for them.
Using kinetic emails makes asking your customers in a fun way that encourages engagement really easy. A live poll works directly from your customer’s email, so they can engage with it just as if they were on your website. Adding more dynamic content to your emails, both before and after purchases, can help drive your readers to take action more often.
You’ve got the tools
Now you just have to use them. Your email marketing cannot and should not stop once the confirmation email is sent. We can help.
Zembula’s drag and drop email templates can give you an arsenal of emails that help engage customers and drive conversions through every step of the funnel. Get in touch today to learn more.