5 Reasons to Implement and Utilize Customer Reviews

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Our research has found that there has been a 45% increase in review readings since the beginning of the COVID-19 crisis in 2020. This trend is likely to stay so if you haven’t already harnessed the power of customer reviews, let us show you why they are so important and how valuable they can be for your company. 

  1. Build Visibility and Credibility

67% of consumers say they read up to 6 reviews before deciding to trust a company. Bright Local

You can tell your customers all day long how great your products are and wonderful your company is; but at the end of the day, if they aren’t familiar with you, they have no reason to trust you. The impact that credibility has on your brand cannot be overstated and is often underestimated. 

  1. Gain Customer Insights

92% of customers read reviews before making an online purchase

Some customer reviews are incredibly detailed and can help you to learn more about your customer base. These reviews could also point out the features or benefits of your product that you can capitalize on. And as an added bonus, customer reviews can be used in your marketing. 

  1. It’s basically free (and very effective) marketing

Consumers are 12 times more likely to buy a product if the company has added customer reviews to their product page. EMarketer

Just imagine a potential customer visits your website and navigates to a product page. They like what they see but maybe they are hesitant to take the plunge and add the item to their cart. But wait, right below the product is the review section with detailed reviews that are able to answer the prospect’s questions. Now your customer feels more comfortable adding the product to their cart and possibly shopping longer on your site. You don’t actually have to imagine this scenario because odds are you have been this prospect at some point, given that 9 out of 10 people read reviews before making an online purchase. 

  1. Improve your online ranking 

Using PLA can lead to a 5% increase in CTR and adding seller ratings can increase sales by 17%

Every aspect of your online store, from images to the number of links you use, impacts your Search Engine Optimization (SEO). As you know, SEO is essential in ranking as the top choices in a search engine, which is why it’s also important to utilize Search Engine Advertisement (SEA). Product Listing Ads displays an image of your product along with a rating and description of the product at the top of a search result which draws attention to your product. Seller Ratings are the little stars next to your product that shows what customers think of your brand. It’s another way to showcase your brand loyalty and assure product quality. By implementing these strategies, you can increase your SEO by 221%. 

  1. Reviews lead to more reviews and more revenue

44% of consumers think that a customer review should be less than one month old to be relevant. Bright Local

We are an ‘I want it now’ society and because of that we always crave the most recent and accurate information. It’s important to not only have quality reviews, you also need to have a lot of reviews. According to a recent Capterra study, customers chose a product with 15 reviews and an average 4-star rating over a product with 2 reviews and an overall 5-star rating. 

For too long customer reviews haven’t been utilized and it could be losing your business money. Harnessing the power of customer reviews can lead to a 92% increase in sales revenue and a 135% increase in online sessions. Let your customers do the marketing for you and let us help you tell the world. 

Want to see how you can use customer reviews to build your brand? Watch our webinar, Drive Increased Conversions Using Product Reviews in Emails! 

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