5 Quick and Easy Marketing Ideas for Small Businesses
You want to ramp up your marketing. But you’re short on time, and you don’t have an army of people to get everything done.
It’s a common struggle for small business owners, and it’s especially true if you’re in a competitive niche.
So what you need is to grab that low hanging fruit. The quick and easy marketing ideas you can take on when you have limited time and want to get the ball rolling.
If you’re a small business owner who wants to get a leg up, take a look at a few of these easy marketing ideas that you can take on in less than an afternoon.
Get on directories
When most people take to a search engine to look for something they need, they often start locally.
You’ve probably done it yourself, looking for a local plumber, a local wine shop, a local repair shop.
For you, the small business owner, there’s tons of opportunity focusing locally that can work to your advantage.
First, get into as many local directories as you can. Start with Google My Business, also look at Yelp, Bing, Apple Maps, and the Better Business Bureau to start.
Hubspot has a list of local directories here.
Beyond making sure you’ve secured your business on these sites, there’s the added benefit that getting listed on these directories can help with SEO (search engine optimization) too.
Hit the pavement
Speaking of staying local, get out and about in your community too.
It’s always a good idea for small business owners to build a network. Check your area and see what’s available, a lot of cities and towns will have a Chamber of Commerce chapter that will host speakers and networking events.
Also, take a look at sites like Meetup, Eventbrite, LinkedIn, and Facebook. You will usually be able to find at least one group that holds monthly or quarterly meet and greet style events.
The more you get out in your community, the better. Building relationships with other small business owners can be an excellent source of referrals and even potential partnerships that can bring in more customers.
Do a content audit
If there is one fact about the internet, it’s that it’s always changing. What used to drive a firehose of traffic (and potential leads) to your site two years ago is now just a trickle of visits each month.
It can be hard to keep up with it all, and that can lead to a lot of small business owners to ignore creating content altogether.
Don’t let that happen to you!
Instead, take an afternoon and do a content audit. Go through all of your blog posts and take a hard look at them. Make a list of your content and sort it into sections:
- Top content that drives traffic and pushes potential customers down the funnel
- Content that is ok or has potential but could use a refresher
- Content that isn’t getting any traffic and no conversions
Now save this list, we’re going to come back to it. But to start, doing this can help really enhance the user experience on your site and improve your search engine results too.
Find new ways to show your content
See why we recommended doing an audit?
That’s the first step to creating better content.
As you move forward with your content creation, focus your efforts on improving the content that is already moving the needle.
Update or even combine the content that is ok and turn it into something great and unpublish the stuff that isn’t doing anything.
See where you can enhance and then repurpose your old content to feature it in a new way.
Then think about different ways of displaying your content.
- Do you mostly blog? Try recording a post or taking 2-3 minutes to add some analysis or different thoughts.
- Have lots of video content? Hire someone to transcribe the videos to reach more eyeballs.
- Blog not super visually appealing? Add some eye-catching images and infographics from the information your content already provides.
Each of these can find new ways of bringing in potential customers without having to re-create all new content.
Get more email subscribers
The best way to get more customers is to fill up your sales funnel. But, that’s hard to do when the people who land on your website aren’t super excited to give you their information.
Get interactive and improve your click through rates.
Think about how you can use simple email pop-ups and sliders that not only stay in line with your brand imaging and message but also grab your reader’s attention right from the get-go.
Here are a few examples of interactive content experiences you can use to boost your mailing list:
Having your website visitors scratch, spin, tear, pull, and push to get quiz results, discounts, or information right from your homepage can make them even more excited about what’s coming up next.
Each of these quick and easy marketing tips can be done in a few hours or less. But they can have an outsized impact on building a referral network and driving more traffic to your site.
Don’t miss out!