4 Ways to Showcase Your Service Through Email

How Service Retailers Can Include More Email Personalization

The key to great service is making a true connection. It’s all about making your customer feel special. It’s showing them that you’re at their service.

To make a real connection — the kind that actually engenders that feeling of true service — the outreach has to be personal. Why then are so many service retailers talking to their customers as if they are one big mass? Specifically, why are so many service retailers sending impersonal emails? Simply put, that’s not service.

Think about it from your own experience as a consumer. Are you more likely to respond to a generic email that sends a one-size-fits-all message, or are you more likely to be swayed by the message that addresses you by name and that shows you the specific items or services that you’re interested in buying?

Of course, you’re more likely to respond to the personalized message — even if it’s for subconscious reasons. Guess what? Your customers are the same way.

If you’re selling a service or experience, personalization is positively crucial. You want your customer to know that you know and understand their needs and that you offer what they want. There’s no way to do that without talking to each customer as the individual that they are.

Luckily, Zembula makes it simple to personalize all of your emails. Keep reading for some ideas on how you can make a bigger impact on your customers’ buying decisions.

Engage Your Customers by Asking Their Opinions

If you want to provide the best service, you have to know what your customers want. What’s the most effective way to get that information? It’s pretty simple: Just ask!

Identify a topic that you know an individual cares about, and then ask them for their participation in a poll. But make the results live so that they can interactively see things unfold.

Here’s how you do it: Send your customer an email with a live poll. Once they submit their vote, they can see the results on an overlay on your website or within the email itself.

Sounds complicated, right? Actually, it’s not. Zembula brings you the ability to create email experiences your customers might not see anywhere else. Zembula lets you create dynamic headers, body content, and footers that update live as your customer opens their email. They’re called Smart Banners™ and Smart Blocks™ and they’re proprietary to Zembula.

Show and Tell

Don’t just fill your emails with a block of text or with boring, static images. Instead, use animated graphs to draw attention and drive action on practically anything from loyalty points to financial data. Visuals can make it so much easier for people to understand personal data.

Consider the example of a home mortgage lending service. A quick visual snippet of how much a homeowner still owes on their mortgage along with what they’ve paid to date can reveal a ton of useful information in a single burst of information.

Personalized, visual information helps customers quickly grasp the opportunities available to them.

Personalized Images

Along those same lines of visualization, you can use your data to personalize the images you’re including in your emails. It’s still possible — and easy — with Zembula, even after 2021’s Apple iOS 15 privacy policy.

You can use multiple sources like loyalty information, offer data, or your CRM. After you build a pool of personalized images, you can group them and set rules for display. Zembula’s Campaign Decision Engine will automatically choose the best content for each individual. It’s almost like magic how simple – and powerful – this tool can be.

Grab Attention With 1:1 Animation

You can stand out from your competitors by easily adding slick-looking animation to your emails. Better still, you can personalize each piece of animation. Create things like countdown timers or a pulsing name.

Believe it or not, personalized animation can add a 30% CTR lift and 109% increase in revenue. And with Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you can control the content from the platform.

Start Personalizing All Your Emails

Zembula makes deep email personalization easy by allowing you to layer endless data sources into the same image. And it eliminates the need for segmentation. All you have to do is drag and drop your data into place with Zembula’s editor.

Connect with your customers. Show them true customer service. People appreciate that more now than ever. You can set yourself apart with consistent email personalization. And getting started is easy.