3 Holiday Email Personalization Tips

Don’t sleep on the smaller holidays and their potential to increase transactions. While the big winter celebrations drive the most spending, holidays like Mother’s Day, Father’s Day, and Valentine’s Day regularly see per-person spending close to $200. 

How can you make sure you’re capturing some of that spike in spending?

By personalizing your holiday email outreach. You’ve heard it before, but it’s worth hearing again: People respond to being treated like individuals.

Nobody wants to be thought of as a number or just a faceless customer. Humans respond positively when other people show them personal interest and care. If you’re willing to do that, you can definitely stake your claim to the holidays.

Do you realize that even St. Patrick’s Day saw the average person spend $40 in 2021? With a bit of the Luck o’ the Irish, or more likely some strong email marketing and personalization, your company can be celebrating right along with your customers.

Curated Holiday Gift Lists

Customers benefit from the convenience and ease of an updated list of products and sales that an email can provide. And when you make that list specific to their needs, customers don’t look at that as an annoyance. They see it as great service.

Whether it’s buying gifts for their friends or family or the perfect pack of supplies for an upcoming Halloween party, if you can give your customers a personalized gift list, you’re going to see results.

Zembula’s Smart Banners™ and Smart Blocks™ allow you to include the most recent content updates in all your emails. That means that even if a customer is looking at an older version of one of your emails, they will see what’s currently happening.

Product running out? You can prompt them to order quickly.

Flash sale? Give ‘em the old fear of missing out.

If you can offer personalized one-click shopping at your customers’ fingertips, you’re much more likely to make the sale.

Information They Can Use

Again, if you’re providing personalized, useful information to your customers, they aren’t going to look at it as sales-y.

They may look at it as a lifesaver! We all can use some reminders and a little sense of urgency sometimes. Think of your own shopping experiences. Aren’t there times you wish you had been told a product was about to run out or that you were only a few points away from qualifying for a discount?

Zembula makes it easy to include order-by dates accompanied with a countdown clock so that the customer’s packages make it on time or they don’t miss out on free shipping offers.

And it’s simple to include personalized updated loyalty points combined with items they’ve recently browsed.

For another customer, it could be a flash sale with a short window and countdown of how many of a specific item is left.

With Zembula, you attach your data sources and add a snippet of code to your email template. After that, Zembula’s Campaign Decision Engine uses AI-powered learning to determine the best Smart Banner™ or Smart Block™ for that specific customer – and all within a fraction of a second. You can hyper-personalize your emails with 1:1 animations made from your own data.

Turn Returns Into Opportunities

About $218 billion, or 20.8%, of online purchases were returned in 2021 according to the National Retail Federation. Rather than view this as a negative, use it to make your customer service stand out. This is an opportunity to connect further with your customers and to provide a positive experience.

Use personalization in your triggered emails to send thank you emails with a personal touch letting your customer know that if they aren’t happy with their product, they can return it easily. After a customer returns an item, this could trigger an email with a SmartBanner™ giving them a discount on their next purchase.

Or, use the Smart Banner™ to keep them updated, and once it’s completed, ask them for a rating or review of your returns process with a chance to explain their experience.

Turn The Holidays Into Real Celebrations for Your Business

The big holidays always drive sales. We know that. But a lot of retailers are missing out on the potential of smaller annual holidays. If you can get out in front of the holiday with a personalized email approach that highlights your business as a service and convenience, you can generate more transactions.

The old saying “always be closing” is outdated. For today’s email marketer, it’s “always be personalizing.” That’s how you win results, especially at holiday time.