3 Creative Ways to Use Performative Personalization in SMS

Personalization in marketing is more important than ever — and that extends to all your channels, from email to SMS marketing. 

But, you need to look beyond personalization for just the sake of it; personalization that doesn’t move the needle. Instead, in today’s data-driven world, learn to embrace the powers of performative personalization. It uses customer data and behavioral analysis to drive the personalized messaging that generates action. 

By tailoring your SMS messages to each recipient, you can capture their attention and boost engagement — a win-win for your brand and readers. 

Here’s how to do it. 

Get more from your data

One of the biggest reasons to focus on performative personalization is it lets you unlock the potential of your data to improve customer experience, build trust, and eventually, boost revenue. 

Sending the people on your list tailored messages specific to their needs and interests can go a long way toward helping them fall in love with your brand and become loyal customers for the long term. Performative personalization allows you to do that. It’s data-driven personalization that encourages your customers to take action and convert. 

The Zembula platform makes adding more performative personalization to your marketing mix, including SMS messages, easy. We let you bring the same levels of personalization you use in your emails to text messaging. 

Here are a few examples of how to start using performative personalization in SMS.

Abandoned cart SMS

One of the best ways for any brand to recapture attention and close more sales is through abandoned cart messaging. Of course, these are common in email marketing, but did you know you can do it with SMS marketing too?

And here’s where performative personalization makes a difference. Rather than a generic text asking subscribers to come back to their cart, make it personal. 

Include animated images, product reviews, and personalized links that bring the reader back to the exact product in their cart to finish the purchase. 

Geolocation SMS messages

Is there anything more hyper-local than targeting where someone lives? Geotagging lets you do it in both emails and SMS, and it’s a great way to use your customer data to drive action. 

In an SMS like this, the featured product ties to the weather. Is it cold and rainy? Send your customers products that fit the weather, and even better if it’s something they’ve already browsed or is related to an item they’ve bought before. 

Add in even more personalization by tying the purchase to loyalty points. Here, your potential customer sees they can cash in their points toward the purchase. The personalized link stack gives them multiple options to buy.

Post-purchase SMS

Every good marketer knows the customer journey doesn’t end once the purchase is complete; it can (and should) continue to nurture shoppers. And this is another area where performative personalization stands out. 

Set up personalized SMS messages to send with specific triggers. This text is a great example. Even though the transaction is complete, they’ll still get a personalized text giving tips on the item. Use this to send customers educational content — tips, tricks, hacks, assembly instructions, and best practices. 

And, with a personalized link stack, it’s easy to add an ask for a review, which you can use to help encourage more shoppers to buy.

Get more from your SMS campaigns

An SMS campaign is a fantastic way to reach more customers where they are but to make an impact, you need to include personalized messages. So don’t miss the opportunity to stand out from the competition and show your customers you want to only send them the best messaging that matters to them. 

We can help you get there. The Zembula platform lets you create personalized, tailored messaging for your subscribers that can help generate more revenue through clicks and conversions. 

Want to give it a spin? Click here to request a demo, and one of our experts will show you how to add personalized SMS to your marketing channels.