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One of the very best tools brands or marketers can use to reach out to and connect with their customers is a newsletter. A newsletter can be used to keep in touch, announce a sale, or share new [...]

Here’s something to think about…how much are you using your social media to connect with your current customers? For most brands, the quick answer is not enough, not nearly enough.

There’s no doubt you get at least two dozen emails (probably more) in your personal inbox every single day. You’ve got the emails from friends and family, maybe a few notifications on a purchase [...]

People won’t read your emails unless you give them a reason to… immediately. We have all heard the alarming news about our shrinking attention span that is now hovering somewhere around a pitiful [...]

Here’s a question… How often do you check your email on a mobile device? Weekly? Daily? Hourly? Chances are it’s closer to the latter rather than the former. Most people are within an arm’s reach [...]