10 Productivity Tools to Make You a Better Marketer
Ah, productivity. It’s one of the most elusive things out there. Everyone wants to be more productive, but in reality?
Well, there’s a reason why lots of people spend time looking for productivity apps and tools online.
The fact of the matter is, the more productive you are, the more you can get ahead each day. As obvious as that is, in the world of business that provides quite a competitive advantage. If you’re not spending days reacting to things and trying to catch up, you can use that time to develop new strategies, improve your content, and offer even more value to consumers.
So, are you on board to get more productive? If the answer is yes (it better be yes!), then keep reading.
Here are 10 tools that will help you become a productivity rockstar:
1. Hemmingway App
A lot of marketing is writing. Let’s face it, the words we use and the stories we tell are what helps people want to buy. So, having a tool like Hemmingway App, which makes your writing really clear is a massive time saver.
It highlights not only your standard spelling and grammar errors but it also tells you if your sentences are too complex. Hemmingway App also highlights readability scores too. The app works both via an web browser and desktop app.
What’s more productive than getting lots of valuable information in a short amount of time? That’s where a tool like StoryBase comes into play. It’s perfect for content marketers who don’t want to get lost in the Google AdWords Keyword Planner but still want reliable information.
It’s easy to use, simply type in your keyword and you’ll see how many times it has been searched in a year, plus the most common questions asked using the keyword, popular phrases, and related keywords. It also highlights audience demographic data. Quite a bit of information in seconds.
Nope, this isn’t a fun drawing tool, what it does help you do is schedule meetings in a quick and easy manner. Think about how many times you’ve tried to get a content planning or strategy meeting going only to find out 16 back and forth emails later that no one is around until next week.
Doodle solves all that for you. When you want to get a meeting started, just create a meeting with that has a bunch of open slots (don’t worry it syncs with your own calendar) then include those you want to attend. All they have to do is select the date and time that works for them.
For marketers who are working as part of a team, Asana is one of the best project management tools out there. Oftentimes, when there are lots of team members collaborating on one project, things can quickly devolve into a mess. Asana fixes that.
It’s great for creating new projects, assigning team members, and scheduling tasks. Everyone can be kept up to date with exactly how the project is going. Plus all the team members can have conversations right inside in it as well, avoiding email glut.
5. Real Time Board
With more and more companies using remote teams, collaboration can be tricky. While everyone can get in touch with email, video conferencing, and chat, sometimes having a big whiteboard where everyone can toss out ideas is missed.
Not so much with Real Time Board. Think of this as your team’s virtual collaborative whiteboard. It’s completely online and acts the same way a ‘real’ whiteboard does. Team members can add content, add thoughts, and move things around easily.
Think about just how many times a day you have to move your mouse or keypad to do things like copy, print, open, or duplicate. It all adds up. Now, what if there was a way for you to do all that but with just a few keystrokes instead?
The good news is there is a way. It’s the whole purpose of an app called CheatSheet. Use CheatSheet two ways. You can use it to see the keystroke shortcuts for any open app, or you can use it to create your own shortcuts for the keystrokes you most commonly use.
There’s no doubt Instagram has become a prime advertising channel for a lot of marketers. Unfortunately, it can be a bit time consuming to create images, then get them on a phone or shared cloud file to upload, and then add tags.
Grum helps solve that problem. It allows you to upload, schedule, tag and comment on your Instagram photos right from your desktop. Now, you don’t have to worry about transferring images or remembering a posting schedule, it can be done in seconds.
Content curation is a big part of any marketer’s life. If you aren’t sharing that content on social media, then you need to be reading up on what’s going on in the market right now. Finding all that content can be really time-consuming.
Feedly is a tool that makes content curation and education really easy. You can get the feeds to thousands of different blogs in one place. Feedly also lets you separate your content into categories for easy access.
Social media is one of the best ways to grow a brand. Unfortunately, it can be somewhat time-consuming. Buffer helps with that. Use Buffer to help automate your social media across a number of channels like Twitter, Facebook, LinkedIn and Pinterest to name a few.
Where Buffer really excels is that it lets you have content (both your own and curated) schedule to go out automatically This gives you and your social media team the time to get in there and interact with followers, fans and potential customers.
SumoMe is an all in one tool that has a number of components, all specifically designed to drive more traffic to your website and add more people to your email list. It connects with most of the main email service providers out there, as well as any WordPress based site (and a few others).
The suite of tools SumoMe provides leaves you with a one stop shop for everything from heat maps to social shares to smart bars all with A/B testing. Plus, SumoMe has a dashboard where you can easily see all your site data from any of the tools you’re using so you can track your analytics.
Alright, now you’ve got a list of 10 different tools that should help you get more done more efficiently every day. Hopefully, some of these tools are new to you and will become part of your own marketing arsenal.
So the question is, what are you waiting for? Get out there and be productive!